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# Veggie Sneakers
Nike SB Dunk Low 'Asparagus' Kicks Are for Health Nuts

By Christina Butty | Published 2009-08-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-dunk-low-asparagus-sneakers
References: [hypebeast](http://hypebeast.com/2009/08/asparagus-nike-sb-dunk-low/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/ltd-online/313170-302/)

Matching shoes to clothing is nothing new, but matching shoes to the season is. So is wearing shoes named after veggies, for that matter. Yesterday our Japanese comrades received these [Nike](https://www.trendhunter.com/trends/nike-sb-som-tum-dunks) SB Dunk Low sneakers, nicknamed ‘Asparagus.’

Not only do they have the sweet name of a [loathed veggie](https://www.trendhunter.com/trends/avocado-colorway-1), they also come in a fetching autumnal color palette of red, green, yellow, and brown.

Scheduled to hit shelves full on in September, I can’t wait to see who buys these ‘Asparagus’ Nike SB Dunk Low sneakers.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 26% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Seasonal Sneakers:** Disruptive innovation opportunity: Create footwear lines that are specifically designed to match the seasons, appealing to consumers who want to stay stylish and on-trend year-round.
- **Food-inspired Fashion:** Disruptive innovation opportunity: Explore creating clothing and accessories inspired by various food items to attract consumers looking for unique and conversation-starting fashion pieces.
- **Color-palette Trend:** Disruptive innovation opportunity: Develop products that follow color palettes associated with different seasons, providing consumers with visually appealing options that can be easily matched with their outfits.

### Who This Affects Most

- **Sportswear and Sneaker Industry:** Disruptive innovation opportunity: Incorporate seasonal themes and unique color palettes into sneaker designs to capture the attention of fashion-forward consumers who appreciate the integration of style and functionality.
- **Fashion Industry:** Disruptive innovation opportunity: Collaborate with food brands to create food-inspired fashion collections, offering consumers a new way to express their love for food through clothing and accessories.
- **Art and Design Industry:** Disruptive innovation opportunity: Combine art and fashion by introducing color-palette trends across different artistic mediums, inspiring artists, designers, and fashion brands to create cohesive and visually striking collections.

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