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# Cork-Accented Eco Sneakers
The Nike SB Dunk High Cork Boasts a Naturalistic Design

By Michael Hemsworth | Published 2019-10-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-dunk-high-cork
References: [yankodesign](https://www.yankodesign.com/2019/10/02/nike-has-uncorked-their-latest-kicks-so-you-can-be-eco-friendly-in-style/) & [nike](https://www.nike.com/in/en)

The [Nike](https://www.trendhunter.com/trends/suede-mocha) SB Dunk High Cork has been designed by the brand as an eco-chic footwear option that puts a focus on enhanced style aesthetics as well as functionality. The shoe features a cork upper section that instantly adds impermeability, elasticity and insulation in a low-density manner to make them ideal for an array of activities, especially skateboarding. The naturalistic aesthetic of the sneaker adds an instantly recognizable silhouette that will be favored by athletes and style aficionados alike.

The [Nike SB Dunk High Cork sneaker](https://www.trendhunter.com/trends/nike-sb-2) comes as part of an increased demand for sustainable and eco-friendly fashion products as consumers become more concerned about the environmental effects of conventional options. The cork material is dramatically accented by [black suede panels](https://www.trendhunter.com/trends/dunk-low-sneaker-3) and the Nike Swoosh to further accentuate the visual appearance.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 83% | Activity: 85% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-fashion:** As consumers become more environmentally conscious, there is an opportunity for eco-friendly fashion products, such as the Nike SB Dunk High Cork, to disrupt the industry.
- **Natural Aesthetics:** The naturalistic aesthetic of the Nike SB Dunk High Cork provides an instantly recognizable silhouette that could inspire a shift towards more natural-looking fashion designs.
- **Sustainable Materials:** The use of cork in the Nike SB Dunk High Cork as an eco-friendly and sustainable material presents an opportunity for other companies to explore the use of unconventional materials in their products.

### Industries Being Reshaped

- **Fashion:** The increased demand for sustainable and eco-friendly fashion products, like the Nike SB Dunk High Cork, presents an opportunity for companies to disrupt the fashion industry by incorporating environmentally friendly practices.
- **Sporting Goods:** The impermeability, elasticity, and insulation provided by the cork material used in the Nike SB Dunk High Cork highlights an opportunity for sporting goods companies to explore the use of unconventional materials in their products.
- **Skateboarding:** With the Nike SB Dunk High Cork designed with skateboarding in mind, there lies an opportunity for other companies in the skateboarding industry to create eco-friendly and sustainable products.

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