# Stoner Skate Shoes The Nike SB Cheech & Chong Sneaks Celebrate 4/20 2011 By Michael Hines | Published 2011-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-sb-cheech-chong References: [solecollector](http://solecollector.com/Sneakers/News/Nike-SB-Dunk-High--Cheech-Chong--Detailed-Images/) 4/20 is right around the corner, which means a new [Nike](https://www.trendhunter.com/trends/big-money-savings-colorway) SB themed around herb is nearly ready to be released. This year's new shoe is the Nike SB Cheech & Chong, a [Dunk High](https://www.trendhunter.com/trends/chasing-grails) designed with symbols of the iconic stoner comedy duo. The Nike SB Cheech & Chong wraps Chong's red bandanna and Cheech's red beanie around the heel of each of these shoes. Other stoner design nods include an extra set of green laces and a stash pocket inside each tongue. You have got to love Nike for embracing 4/20 year in and year out. Even if you aren't a smoker, you can still look forward to an original shoe release from Nike SB every year around the end of April. If that doesn't get you high, I don't know what will. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Stoner-themed Fashion:** The rising popularity of stoner-themed fashion presents opportunities for brands to tap into this niche market and create unique, cannabis-inspired products. - **Holiday-themed Sneakers:** The trend of releasing sneakers inspired by specific holidays, like 4/20, allows brands to target and engage with specific consumer groups during special occasions. - **Nostalgic Design Elements:** Incorporating nostalgic design elements, such as symbols and references from iconic movies or comedy duos, can create a sense of nostalgia and appeal to consumers who enjoy pop culture references. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the stoner-themed fashion trend by offering a range of clothing and accessories that cater to cannabis enthusiasts. - **Sportswear:** Sportswear brands can seize the opportunity to release holiday-themed sneakers, like Nike SB's Cheech & Chong, to attract sneakerheads and capitalize on the hype surrounding specific occasions. - **Pop Culture Merchandise:** Creating pop culture merchandise, especially items inspired by iconic movies and comedy duos, can be a lucrative market for brands and retailers looking to tap into nostalgic consumer preferences. ## Related on Trend Hunter - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Patterned Color-Blocked Skate Shoes](https://www.trendhunter.com/trends/sb-dunk-low-1.md) - [Retro Low-Cut Skate Sneakers](https://www.trendhunter.com/trends/love-and-peace.md) - [Cinema-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/city-of-cinema.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md)