# Collaborative Running Apps Nike+ Running Expands Global Partnerships to Connect with More Devices By Meghan Young | Published 2015-03-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nike-running References: [news.nike](http://news.nike.com/news/nike-running-expands-global-partnerships-to-motivate-more-runners-around-the-world) The [Nike](https://www.trendhunter.com/trends/nike-running-the-corner)+ Running app has created a motivating platform for runners around the world. The program has recently expanded its global partnerships to ensure that even more people are exposed to the benefits of such monitoring. With the slew of wearable technology constantly increasing, it comes as no surprise that fans of the app would be using a variety of devices to help keep them motivated including [Garmin](https://www.trendhunter.com/trends/google-maps-navigation), TomTom, [Wahoo Fitness](https://www.trendhunter.com/trends/flowbio-s1) and Netpulse. By syncing with these different devices, the Nike+ Running app makes an effort not to alienate itself from potential users. Adam Roth, VP of Nike Global Running Brand Marketing, says, “These partnerships are all about the runner – giving him or her even more ways to access the rewarding benefits of being a Nike+ Running member.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Running Apps:** Nike+ Running expands global partnerships to connect with more devices - **Wearable Technology Integration:** The Nike+ Running app integrates with Garmin, TomTom, Wahoo Fitness and Netpulse to increase accessibility - **Personalized Fitness Motivation:** The Nike+ Running app's expansion creates more personalized motivation opportunities for runners across the globe ### Sectors Adopting This - **Fitness Technology:** Collaborative running apps and wearable technology integration are becoming increasingly important for fitness tech companies - **Health and Wellness:** The Nike+ Running app encourages personalized fitness motivation, making it a key player in the health and wellness industry - **Sports Apparel:** Nike's expanding partnerships in the running app market shows innovative opportunities in the sports apparel industry ## Related on Trend Hunter - [Fitness Platform Partnerships](https://www.trendhunter.com/trends/apple-fitness-and-strava.md) - [Musically Compatible Fitness Apps](https://www.trendhunter.com/trends/strava-1.md) - [Enhanced Social Running Apps](https://www.trendhunter.com/trends/social-running-app.md) - [Compression-Focused Running Partnerships](https://www.trendhunter.com/trends/motiv-sports.md) - [Elite-Level Running Apps](https://www.trendhunter.com/trends/sir-mo-farah.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Multi-Faceted Virtual Competitions](https://www.trendhunter.com/trends/online-10k-challenge.md) - [Comprehensive Fitness Apps](https://www.trendhunter.com/trends/strava-2.md) - [Athlete-Approved Professional-Grade Running Watches](https://www.trendhunter.com/trends/professionalgrade-running-watch.md)