# Motivational Athletic Resolutions The Nike Running 2013 Campaign Hits the World with a Hashtag By Katie Pagnotta | Published 2013-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-running-2013 References: [highsnobette](http://www.highsnobette.com/news/2013/01/04/nike-running-2013-we-will-makeitcount-campaign/) & [nike](http://www.nike.com/runningfeatures/runtheelements/) The [Nike](https://www.trendhunter.com/trends/why-do-it-ad) Running 2013 We Will #MakeItCount campaign entices people to get up, get motivated and get fit to build a healthy and balance lifestyle. The campaign calls upon consumers to pledge their resolutions and make them happen in 2013. The clever [athletic campaign](https://www.trendhunter.com/trends/asics-desk-break) features a series of photographs, a social media concept and an interactive element. Firstly, the photographs released to promote this movement feature groups of people running with bold white writing overlay. Bold pictures include a couple running together with the caption "NOTHING CAN STOP US" followed by the #MakeItCount and a Nike+ symbol. These ads are inspirational and pack a slew of motivational messages. Nike encourages its followers to set goals, be active and make them happen with the [Nike Running 2013 campaign](https://www.trendhunter.com/trends/nike-running-collection). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Motivational Campaigns:** Opportunity for businesses to create motivational campaigns that inspire people to achieve their goals and adopt healthy lifestyles. - **Social Media Engagement:** Opportunity for businesses to utilize social media platforms to engage with consumers and encourage them to participate in campaigns. - **Interactive Advertising:** Opportunity for businesses to create interactive advertising campaigns that capture the attention of consumers and promote brand engagement. ### Sectors Adopting This - **Sportswear:** Disruptive innovation opportunity for sportswear companies to develop products that are not only functional but also inspire and motivate individuals to stay active and achieve their fitness goals. - **Fitness Apps:** Opportunity for fitness app developers to create interactive platforms that allow users to set goals, track their progress, and receive motivational messages to stay committed to their fitness resolutions. - **Advertising Agencies:** Opportunity for advertising agencies to adopt interactive and engaging approaches to create campaigns that resonate with consumers and motivate them to take action. ## Related on Trend Hunter - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Musical Wellbeing Campaigns](https://www.trendhunter.com/trends/move-your-body-move.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md)