# Urban Fitness Brand Popups The Nike + Run Club Shanghai Popup is Interactive and Futuristic By Jana Pijak | Published 2017-05-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nike-run-club-shanghai References: [hypebae](https://hypebae.com/2017/2/nike-run-club-shanghai-pop-up) & [nike](http://www.nike.com/us/en_us/c/running/nike-run-club) The [Nike](https://www.trendhunter.com/trends/nike-rise-seoul) + Run Club Shanghai popup recently opened its doors in the middle of the city's Times Square. The [interactive retail space](https://www.trendhunter.com/trends/on-rotation) consists of two geometric pod spaces -- each featuring digitized advertisements, and Nike products on display. The first of the two pods is an interactive training facility, equipped with treadmills and wall-hung shelving that showcases Nike sneakers that can be tested by visitors on the spot. The second of the pods features minimalist displays, showcasing t-shirts and other apparel, along with a cash register where visitors can check out once they've settled on their favorite gear. In addition to their interactive signage, and futuristic interior design, these Nike + Run Club Shanghai popup spaces are also home to [tech demos and training sessions](https://www.trendhunter.com/trends/nordic-strong) that can be enjoyed by dedicated fitness buffs as well as beginners. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive Retail Spaces:** There are opportunities for brands to create interactive retail spaces that engage customers and provide a unique shopping experience. - **Digitized Advertisements:** Brands can explore the use of digitized advertisements to enhance their visual marketing strategies and attract more attention from consumers. - **Tech Demos and Training Sessions:** Companies can incorporate tech demos and training sessions into their retail spaces to educate and empower customers while showcasing their products or services. ### Where This Applies - **Sportswear and Athletic Brands:** Sportswear and athletic brands can take inspiration from the Nike + Run Club Shanghai popup and create interactive retail spaces that promote their products and engage fitness enthusiasts. - **Retail and E-commerce:** The retail and e-commerce industry can leverage the concept of interactive retail spaces to attract customers, enhance the shopping experience, and increase sales. - **Advertising and Marketing:** Advertising and marketing agencies can explore the use of digitized advertisements to create visually appealing and attention-grabbing campaigns for their clients. ## Related on Trend Hunter - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Recovery Soup Stalls](https://www.trendhunter.com/trends/pop-up-soup-shop.md)