# Unity-Promoting Shoes The Nike + R.T. Air Force 1 Shoes Celebrate Sport's Ability to Unite By Rahul Kalvapalle | Published 2014-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-rt-air-force-1 References: [caplex](http://ca.complex.com/sneakers/2014/09/the-riccardo-tisci-nike-air-force-1-collaboration-concludes-with-the-beige-collection) & [nikeinc](http://nikeinc.com/news/triangle-offense-the-third-and-final-nike-r-t-air-force-1-collection) The [Nike](https://www.trendhunter.com/trends/air-force-1-low-paris) + R.T. Air Force 1 is a beige basketball shoe that aims to symboloze the power of sport to bring people together. These shoes are crafted out of a supple material that provides both comfort and breathability, while a leather [Swoosh](https://www.trendhunter.com/trends/field-general-sneaker-1) adds an eye-catching contrast. The shoes' tongue and heels meanwhile are made out of synthetic suede material. They are fitted with heat-pressed no-sew panels that both intensify their strength and enhance their appearance. The shoe has a [low-profile midsole](https://www.trendhunter.com/trends/air-force-1-low-phantom) and a non-marking rubber outsole for enhanced traction and resilience. Each pair of the Nike + R.T. Air Force 1 comes wrapped in custom Nike + R.T. Air Force 1 packaging. The collection itself will be available at NikeLab locations around the world starting October 16. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Unity-promoting Shoes:** The rise of shoes that symbolize the power of sports to unite people. - **No-sew Panel Shoes:** The rise of no-sew panel shoes with heat-pressed panels that intensify their strength and enhance their appearance. - **Custom Packaging for Shoes:** The rise of shoes with custom packaging for added value and exclusivity. ### Who This Affects Most - **Athletic Footwear:** Athletic footwear companies must experiment with new materials and design techniques to create shoes that are both comfortable and durable. - **Sports Apparel:** Sports apparel companies can create apparel that aligns with the cultural value placed on sports and the connection it creates between people. - **Luxury Retail:** Luxury retail companies can create packaging and marketing materials that appeal to consumers' desire for exclusivity and status, even with everyday items such as sneakers. ## Related on Trend Hunter - [Premium Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paris.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md) - [Textural Collaborative Sneaker Models](https://www.trendhunter.com/trends/field-general-sneaker-1.md) - [Low-Profile Sneakers](https://www.trendhunter.com/trends/air-force-1-low-phantom.md) - [Sport Collaboration Shoes](https://www.trendhunter.com/trends/rift-mesh.md) - [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md) - [Rich Brown-Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/baroque-brown-colorway-1.md)