# Risk-Celebrating Commercials The Nike Risk Everything Ad is a Subtle Nod to the World Cup By Jamie Danielle Munro | Published 2014-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-risk-everything References: [mashable](http://mashable.com/2014/04/02/nikes-dramatic-new-world-cup-ad-will-give-you-chills/) & [youtube](https://www.youtube.com/watch?v=gwxdEECNpZY) The [Nike](https://www.trendhunter.com/trends/awaken-your-madness) Risk Everything ad is a subtle nod to the FIFA World Cup taking place in June of 2014 in Brazil. Since [Adidas](https://www.trendhunter.com/trends/adidas-dubai) is actually the one sponsoring the cup, Nike decided to create a commercial focusing on three famous football players getting ready for the game of their life, without actually mentioning the World Cup at all. The commercial features the men leading up to the moment they step out into the stadium, all set to the background music of a man walking down a hard hallway, tapping his feet with every step. The shots and steady rhythm of the commercial all create the feeling of pressure on the players, and incorporate viewers into the mix by having them feel this sense of urgency too. [Wieden](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest)+Kennedy produced the ad, which was extremely well done. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Risk-celebrating Commercials:** Opportunity to create impactful advertisements that celebrate taking risks and generate audience engagement. ### Sectors Adopting This - **Sports Apparel and Equipment:** Opportunity to showcase innovative sports apparel and equipment that help athletes take risks and push their limits. - **Advertising and Marketing:** Opportunity to develop creative advertising campaigns that celebrate risk-taking and resonate with audiences. - **Film and Media Production:** Opportunity to produce visually compelling and emotionally impactful commercials that tell a story and leave a lasting impression. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Empowered Athlete Campaigns](https://www.trendhunter.com/trends/why-do-it.md)