# Parody Sports Virals Nike Pro Exposes Cristiano Ronaldo, Pokes Fun at Nike By Ayman | Published 2008-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-pro-cristiano-ronaldo-kit References: [coloribus](http://www.coloribus.com/paedia/reels/2008/11/19/514360/) & [Nikefootball](http://Nikefootball.com) Nike Pro, the new ad from Nike, pokes fun at previous [Nike virals](https://www.trendhunter.com/trends/beat-the-icon) and 'exposes' the secret behind Cristiano Ronaldo's skills. Created by the UK's [Nitro](https://www.trendhunter.com/trends/puma-southeast-asia) ad agency, the spot shows how [Manchester United's](https://www.trendhunter.com/trends/official-carbonated-soft-drink) kit man suddenly becomes a super-talented pro footballer once he puts on Cristiano Ronaldo's Nike t-shirt. He goes on to parody one of Nike's previous virals from 2006 which showed Ronaldinho rebounding the ball to himself off the bar nine times in a row. I guess the magic is all in the Nike gear! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 36% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Parody Sports Advertising:** Opportunity for brands to create funny and satirical ads that poke fun at popular sports commercials to capture audience attention. - **Reverse Brand Exposé:** Brands can turn the tables by exposing the 'secrets' behind athlete endorsements to add an unexpected twist and generate buzz. - **Parodying Cultural Icons:** Creating parody content featuring famous athletes and their endorsements can create a humorous connection with consumers and increase brand awareness. ### Where This Applies - **Sports Apparel:** Opportunity to develop innovative marketing campaigns that take a comedic approach to showcase sports apparel and gear. - **Advertising Agencies:** Ad agencies can capitalize on the trend by creating entertaining parody ads for brands looking to highlight their products in a unique and humorous way. - **Athlete Endorsements:** Athletes and their endorsers can embrace the trend by participating in humorous and self-aware commercials that add a comedic twist to their branding efforts. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Virtual Sportswear Ambassadors](https://www.trendhunter.com/trends/branded-digital-avatars.md)