# Battle-Ready Athletic Gear Nike Introduces Maximum Protection Pro Combat Line By Marissa Liu | Published 2009-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-pro-combat References: [inside.nike](http://inside.nike.com/blogs/usnikefootball/2009/01/12/nike-pro-combat) & [nike](http://www.nike.com/nikeos/p/nikebasketball/en_US/products/nikeprocombat) The 2009-2010 NFL season is upon us and [Nike](https://www.trendhunter.com/trends/t90-jersey) has enlisted the aid of [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) filmmaker David Fincher to direct the video for their latest line of athletic gear. Nike Pro Combat are sport-specific base layers that protect athletes in new and innovative ways. Pro Combat is designed with specific sports in mind; the football wear will joins the previously launched basketball gear. The [base layer athletic gear](https://www.trendhunter.com/trends/ninja-suits) promises to protect athletes without sacrificing an ounce of performance. The Nike Pro Combat makes sure that athletes are ready for battle. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 4% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Sport-specific Protection Gear:** The market is ripe for companies that can design athletic gear that is tailored to specific sports and offers maximum protection without sacrificing performance. - **Collaboration with Filmmakers:** Collaborating with filmmakers to create promotional videos for new product lines can give a brand an elevated edge not found with traditional ads. - **Performance and Protection Balance:** Athletes are willing to pay top dollar for gear that offers protection and performance at a premium level. ### Industries Being Reshaped - **Athletic Gear Manufacturing:** Manufacturing companies can capitalize on creating sport-specific, protective athletic gear that is designed to enhance an athlete's performance. - **Film and Advertising:** Advertising and film production industries can benefit from collaborations with sports brands to create promotional content that stands out. - **Sports Retail:** Retail stores can take advantage of the desire athletes have for premium athletic gear that offer both performance and protection by stocking sport-specific lines such as Nike Pro Combat. ## Related on Trend Hunter - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Performance-Driven Cheerleading Equipment Lines](https://www.trendhunter.com/trends/cheerleading-equipment.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Style-Minded Workout Equipment](https://www.trendhunter.com/trends/nike-strength-volt-collection.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md)