# App User-Exclusive Pop-Up Experiences This Nike Pop-Up in Atlanta is Compatible with the SNKRS App By Kalin Ned | Published 2019-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-popups References: [engadget](https://www.engadget.com/2019/02/03/nike-snkrs-atlanta-pop-up-store/?utm_medium=newsletter&utm_source=morningafter) & [news.nike](https://news.nike.com/news/nike-events-february-2019) Merging the physical and the digital experience, this [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) pop-up in Atlanta is a strategic retail insert that capitalized on the immense hype around the 2019 Super Bowl. The temporary location will be running throughout March. The Nike pop-up is highly compatible and dependent on the brand's [SNKRS](https://www.trendhunter.com/trends/nike-snkrs-reserve) mobile application. For example, users within 25 miles of the store receive notifications about [limited edition drops](https://www.trendhunter.com/trends/nike-and-fortnite) and in addition, individuals who use the SNKRS app in the shop have the opportunity to access some special deals and sneakers during their visit. The Nike pop-up also boasts a themed vending machine that dispenses pins, smartphone cases and more for free. By using geofencing tech and seamlessly integrating the digital within the physical, the sports giant creates a mixture that delivers a superior retail experience for shoppers. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **App User-exclusive Pop-ups:** Creating exclusive experiences for app users in physical stores through personalized notifications and deals. - **Geofencing Technology:** Using location-based technology to enhance user experience through targeted notifications and special promotions. - **Digital-physical Integration:** Merging physical and digital experiences through the use of mobile applications for retail stores. ### Where This Applies - **Retail:** Retail stores could use merging physical and digital experiences to enhance customers' shopping experiences. - **Sports Apparel:** Sports apparel companies can use geofencing technology to promote new products, attract customers, and drive sales. - **Mobile Applications:** Mobile app companies can partner with businesses to offer personalized notifications and exclusive deals for in-store purchases. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md)