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# Undertaker Kicks
The Nike Pepper Low Sneakers Are So Dark You Can't See Them at Night

By Robyn Currie | Published 2010-03-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-pepper-low
References: [hypebeast](http://hypebeast.com/2010/03/nike-pepper-blackwhite/) & [nike](http://www.nike.com)

With all of the shoes that are released on a daily basis, nay, hourly basis, it is easy to get caught up in the colors and the gadgets. But what you really want is a nice, simple, clean pair of kicks, like the [Nike](https://www.trendhunter.com/trends/killshot-2-sneaker) Pepper Low.

Made out of a stunning [matte black leather](https://www.trendhunter.com/trends/field-general-82-2), the Nike Pepper Low is accented with white laces, white eyelets, and a [white-out sole](https://www.trendhunter.com/trends/air-max-verse). These sneakers are a fine example of understated elegance.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 43% | Activity: 83% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Minimalist Sneaker Design:** There is an opportunity for sneaker brands to tap into the demand for simple, clean, and understated designs.
- **Matte Finish Materials:** The use of matte black leather in shoe manufacturing presents an opportunity for material suppliers to cater to the growing demand for stylish and refined sneakers.
- **Contrasting Accents:** Brands can explore incorporating contrasting colors, such as white accents, to create visually striking design elements in their sneaker collections.

### Industries Being Reshaped

- **Footwear Manufacturing:** Shoe manufacturers can capitalize on the trend for minimalist designs by producing sleek and simple sneakers that appeal to consumers seeking understated style.
- **Material Suppliers:** Suppliers of matte finish materials can seize the opportunity to provide shoe manufacturers with high-quality materials that contribute to the sleek and refined aesthetic of sneakers.
- **Fashion Retail:** Fashion retailers can embrace the trend of contrasting accents by curating and promoting sneaker collections that feature visually striking designs, appealing to fashion-forward consumers.

## Related on Trend Hunter

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- [Sleek Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/court-shot.md)
- [Sesame-Inspired Canvas Sneakers](https://www.trendhunter.com/trends/sesame-colorway.md)
