# Flickering Soccer Balls The Nike Ordem Hi-Vis Winter Ball Will Be Used in Three Top Leagues By Rahul Kalvapalle | Published 2014-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-ordem References: [footyheadlines](http://www.footyheadlines.com/2014/09/new-nike-ordem-hi-vis-14-15-ball.html) & [news.nike](http://news.nike.com/news/hi-vis-nike-ordem-winter-ball-makes-it-s-debut-in-three-top-european-leagues) The Nike Ordem Hi-Vis ball will be used in three of the biggest football leagues in the world -- the Spanish La Liga, English Premier League and Italian Serie A -- from this weekend. The ball is Nike's most advanced and aerodynamic ball ever. The ball offers players optimal touch with its fuse-welded panels. Elite strikers of the ball will enjoy the superb flight control provided by the Nike AEROW TRAC grooves, which produce a true trajectory and consistent flight. Under low-light winter conditions, the Nike RaDaR technology will ensure maximum visibility. This technology creates a flickering effect as the ball rotates, making it easier for players to spot the ball in their peripheral vision. The Nike Ordem Hi-Vis winter ball is available in Nike stores and the Nike official website. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Advanced Soccer Balls:** Disruptive innovation opportunity: Develop a soccer ball with even more advanced features to enhance player performance and improve visibility under different playing conditions. - **Improved Flight Control:** Disruptive innovation opportunity: Create a technology that allows for even greater flight control, providing players with enhanced accuracy and control during gameplay. - **Enhanced Visibility Technology:** Disruptive innovation opportunity: Develop innovative visibility technologies for sports equipment to improve player performance and safety in various weather conditions. ### Sectors Adopting This - **Sports Equipment Manufacturing:** Disruptive innovation opportunity: Explore new materials and manufacturing techniques in sports equipment to create advanced products that enhance player performance. - **Sports Technology:** Disruptive innovation opportunity: Focus on developing cutting-edge technologies specifically designed for the sports industry to improve game play, equipment performance, and player safety. - **Sports Retail:** Disruptive innovation opportunity: Develop new retail strategies and platforms specifically tailored for the sports industry to provide a seamless shopping experience for customers looking to purchase advanced sports equipment. ## Related on Trend Hunter - [Tricolored Tournament Soccer Balls](https://www.trendhunter.com/trends/fifa-world-cup26.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Sleek Iridescent Soccer Shoes](https://www.trendhunter.com/trends/blue-void.md) - [Luminous LED Basketballs](https://www.trendhunter.com/trends/goldfirefly.md) - [Futuristic Metallic Football Shoes](https://www.trendhunter.com/trends/total-90-iii-1.md) - [Tactical Football Capsules](https://www.trendhunter.com/trends/furon-v8.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md)