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# Asia-Exclusive Sneakers
Nike Expected to Release New Nike Air Force 1 Low 'NAI-KE'

By Kanesa D | Published 2022-05-03 | Updated 2022-05-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-naike
References: [hypebeast](https://hypebeast.com/2022/5/nike-air-force-1-low-nai-ke-dv4246-333-dv4247-211-release-info) & [nike](https://www.nike.com/ca/)

“The One Line” was an imitation sub-brand designed by Phil Knight in 1979, and it’s made a comeback in the form of the new [Nike](https://www.trendhunter.com/trends/hangul-day-1) Air Force 1 Low ‘NAI-KE’ collection. The first shoe in the collection was released late last year in a ‘Blue’ colorway, and now the shoes have reappeared to take on new ‘Tan’ and ‘Olive’ colorways.

The Asia-exclusive release sees the sneakers in dyed [canvas uppers](https://www.trendhunter.com/trends/canvas-pack) with “Sashiko-like” stitching on the side panels. The traditional ‘Nike’ script appears in Mandarin on the geometric-print heel tab and insoles. [Semi-translucent eye stays](https://www.trendhunter.com/trends/invisible-woman-20) are decorated in a speckled design while the laces and midsoles match the base material in color. Cream rubber outsoles round out the sneaker.

The Nike Air Force 1 Low ‘NAI-KE’ sneakers are slated for a release in the coming weeks at retailers in Asia.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 56% | Activity: 63% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Asia-exclusive Sneakers:** Exclusive sneaker releases in Asia create hype and demand among sneaker enthusiasts worldwide.
- **Heritage-inspired Designs:** Designs inspired by heritage and culture are gaining popularity in the fashion industry.
- **Localization of Products:** Brands are tapping into regional preferences by releasing region-specific products like the Nike Air Force 1 Low 'NAI-KE'.

### Who This Affects Most

- **Footwear Industry:** The footwear industry can explore developing limited edition products catering to local preferences and heritage-inspired designs.
- **Fashion Industry:** The fashion industry can leverage localized design elements to appeal to global markets and audiences.
- **Sportswear Industry:** The sportswear industry can experiment with localized releases to create hype and demand among sneaker enthusiasts.

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