# Sports Star Chaos Ads The Nike 'My Time is Now' Commercial is Brings the Soccer Stars By Jennifer Gosnell | Published 2012-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-my-time-is-now References: [adverblog](http://www.adverblog.com/2012/05/18/nike-my-time-is-now/) & [youtube](http://www.youtube.com/user/NikeFootball/mytimeisnow) What do Cristiano Ronaldo, Franck Ribery and Wesley Sneijder all have in common besides American soccer/European football? [Nike](https://www.trendhunter.com/trends/scary-good). The new fast-paced, [star-studded ad for the sports brand](https://www.trendhunter.com/trends/fifa-club-world-cup) is visually stunning and athletically inspiring. At what becomes a giant soccer party that any soccer fan would literally kill to attend, the [soccer stars](https://www.trendhunter.com/trends/thirsty-for-more-campaign) mix with the newcomers to the sport and all parade around for Nike. Getting hundreds of the worlds best players together in one field was an impressive accomplishment for Nike; though, if any sports company could pull it off, it would be this giant. Adding a little humor at the end, the iconic athletics company has Cristiano Ronaldo come out in a cut-off tee since he was a little late to the party. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Star-studded Sports Ads:** Brands can leverage the popularity of sports stars to create visually stunning, athletically inspiring ads. - **Global Sports Parties:** Brands can create immersive experiences where fans can interact with sports stars from all over the world. - **Humorous Athlete Endorsements:** Brands can use humor to make their athlete endorsers more relatable and approachable. ### Where This Applies - **Sports Apparel:** Companies in the sports apparel industry can create visually stunning ads that feature sports stars wearing their products. - **Sports Events:** Companies that organize sports events can create global events that bring together sports stars and fans from all over the world. - **Advertising:** Advertising agencies can create humorous ads featuring athlete endorsers that appeal to a wider audience. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md)