# Pop Star Sports Adverts Nike: Music Runs Ellie Depicts the Athletic Side of the Singer By Matt Ho | Published 2011-10-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nike-music-runs-ellie References: [fashionfoiegras](http://www.fashionfoiegras.com/2011/10/ellie-gouldings-nike-commercial.html) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=236C14UBvcU) One of [Nike's](https://www.trendhunter.com/trends/awaken-your-madness) latest advertising campaigns enlists the help of a pop star in the Nike: Music Runs Ellie commercial. Considering the success that the Ellie Goulding (the U.K. singer) has experienced, it's no surprise that she's being featured in the clip. The new Nike: Music Runs Ellie is an advert that features the pop singer discussing her [love for running](https://www.trendhunter.com/trends/go-wild-campaign). The audience follows Ellie in various cities she runs in as she tours around the world. Of course, a whole lot of [Nike gear](https://www.trendhunter.com/trends/nikeskims-collection) is shown in the process to display what the company has got in their arsenal. Nike normally enlists athletes to show off their more technical gear, so it's a little surprising to see Ellie Goulding in the clip, but I'm sure her fans avidly support the new advert. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 5% | Freshness: 8% ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity Collaborations:** Opportunities to partner with popular celebrities to reach new audiences and create engaging advertising campaigns. - **Fitness and Lifestyle Brand Partnerships:** Potential for fitness brands to collaborate with lifestyle brands and music artists to promote healthy living and active lifestyles. - **Influencer Marketing in Sports Apparel:** The use of influencers and music artists to endorse and showcase sports apparel, expanding brand reach and appeal. ### Who This Affects Most - **Sports Apparel:** Disruptive innovation opportunities in using celebrity collaborations to create unique and attention-grabbing advertising campaigns in the sports apparel industry. - **Music Industry:** Opportunities for music artists to partner with fitness and lifestyle brands for brand endorsements and joint marketing campaigns. - **Advertising and Marketing:** The rise of influencer marketing and celebrity collaborations requires innovative approaches for advertising and marketing agencies to effectively reach target audiences. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md)