# Muppetified Basketball Nike Most Valuable Puppets Campaign is a Slam Dunk By Alex Scott | Published 2010-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nike-most-valuable-puppets References: [loudreams](http://www.loudreams.com/2009/12/05/most-valuable-puppets-were-back/) The world’s biggest shoe conglomerate has jumped on the band wagon and released the [Nike](https://www.trendhunter.com/trends/nike-x-lego-group) Most Valuable Puppets Campaign to the sell their sports wear. Puppets can be used to sell almost anything, at least I’d buy pretty much any product endorsed by a puppet, especially if they were representing a celebrity. In the video you see Lebron James and Kobe as [6 inch tall plush toys](https://www.trendhunter.com/trends/plush-sneaker). Now, normally I don’t buy a lot of products from this company, but after seeing these two [NBA](https://www.trendhunter.com/trends/dunk-the-halls) stars dance around like Kermit, the Nike Most Valuable Puppets campaign has got me hook line and sinker. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 60% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Puppet Advertising:** Opportunity for brands to leverage puppets in advertising campaigns, creating a unique and engaging connection with consumers. - **Celebrity Endorsements:** Utilizing famous personalities to endorse products through puppet representations, capturing consumer attention and increasing sales. - **Niche Market Sports Merchandise:** Developing sports merchandise marketed towards specific fan bases, such as 6-inch plush toy versions of popular NBA stars, to generate excitement and drive sales. ### Sectors Adopting This - **Advertising:** Puppetry can disrupt traditional advertising approaches, creating innovative and memorable campaigns that resonate with consumers. - **Sports Retail:** Integrating plush toy versions of popular athletes into merchandise offerings can create a unique selling point and cater to passionate sports fans. - **Toy Manufacturing:** Expanding product lines to include plush toy versions of celebrities and athletes can open up new revenue streams for toy manufacturers. ## Related on Trend Hunter - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Creature-Inspired Basketball Shoes](https://www.trendhunter.com/trends/allpro-nitro.md) - [Basketball Player Minifigures](https://www.trendhunter.com/trends/clicked-in.md) - [Basketball Legend Dolls](https://www.trendhunter.com/trends/lebron-james-doll.md)