# Nike Mettle Watches: a Funky New Collection Part 2 By Ian Cooke | Published 2005-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-mettle-watches-a-funky-new-collection-part-2 References: [nike](http://www.nike.com/timing/) Part 2, same story... > The Mettle collection took a long time to research, design and build because these watches are in it for the long haul. They're geared specifically to the needs of those who value substance over shine, those who throw everything they have into everything they do, time and time again. We didn't cut corners, because you don't cut corners. > This is for believers. The ones with the key to the weight room. The first to the ball. The ones who conquer fear through repetition, through sweat, through clenched teeth. Those who over-prepare to ensure they outperform. - NIKE ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 71% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Durable Timepieces:** Opportunity to develop durable and long-lasting watches that cater to the needs of individuals valuing substance over shine. - **Performance-oriented Accessories:** Opportunity to create accessories specifically designed for performance-driven individuals who push their limits. - **Substance-focused Design:** Opportunity to prioritize substance in design over aesthetics, catering to individuals who value functionality and performance. ### Sectors Adopting This - **Watch Manufacturing:** Disruptive innovation can come from reimagining watch manufacturing to prioritize durability and long-lasting performance. - **Sports Accessories:** Opportunity to innovate in the sports accessories industry by developing performance-oriented accessories catering to the needs of ambitious individuals. - **Athletic Fashion:** Opportunity to disrupt the athletic fashion industry by focusing on substance-focused designs that prioritize performance and functionality. ## Related on Trend Hunter - [Style-Minded Workout Equipment](https://www.trendhunter.com/trends/nike-strength-volt-collection.md) - [Precision Performance Watches](https://www.trendhunter.com/trends/tag-heuer-x-new-balance.md) - [Timeless Metallic Watches](https://www.trendhunter.com/trends/fine-metallic-series.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Progressive Athletic Sunglasses](https://www.trendhunter.com/trends/nike-athena.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md) - [Sporty-Infused Technical Workwear](https://www.trendhunter.com/trends/nike-life.md)