# College Court Kicks The Nike Maui Hyperdunks Kick Off the 2010 Maui Invitational Tournament By Michael Hines | Published 2010-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-maui-hyperdunk References: [highsnobiety](http://www.highsnobiety.com/news/2010/11/23/nike-basketball-maui-hyperdunk-2010/) & [nike](http://www.nike.com/nikeos/p/nike/language_select/) Now you can rep your favorite college basketball team with the unique and new [Nike](https://www.trendhunter.com/trends/kd17) Maui Hyperdunk. Unfortunately however, if your favorite team wasn't amongst the eight elite invited to the 2010 Maui Invitational Tournament, then you're a bit out of luck. But for those lucky enough to root for teams like the [UCONN Huskies](https://www.trendhunter.com/trends/womens-college-basketball) or [Michigan St. Spartans](https://www.trendhunter.com/trends/shoelace-system), these shoes are a must-have. The Nike Maui Hyperdunk has Maui on the nose, palm trees on the panels, and eight different colored laces, each representing a team in the tournament. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Customized Sports Apparel:** There is a growing trend of customized sports apparel that allows fans to represent their favorite college basketball teams in a unique and personalized way. - **Limited Edition Tournament Merchandise:** The popularity of limited edition tournament merchandise, such as the Nike Maui Hyperdunk shoes, creates a trend of exclusive products that cater to fans of specific events or teams. - **Sports Fan Fashion:** Sports fan fashion is becoming a trend as more people seek to incorporate their love for their favorite teams into their everyday style, as seen with the Nike Maui Hyperdunk shoes. ### Who This Affects Most - **Sports Apparel:** The sports apparel industry can capitalize on the trend of customized sports apparel by offering more options for fans to represent their favorite teams in a unique way. - **Athletic Footwear:** The athletic footwear industry can tap into the trend of limited edition tournament merchandise by collaborating with events or teams to create exclusive shoe designs. - **Fashion Retail:** The fashion retail industry can cater to the trend of sports fan fashion by offering stylish and high-quality clothing and accessories that showcase team pride. ## Related on Trend Hunter - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Ugly Christmas Sweater-Inspired Shoes](https://www.trendhunter.com/trends/ugly-sweater-dunk.md) - [Athlete-Honoring Basketball Sneakers](https://www.trendhunter.com/trends/ja-2.md) - [Festive Crackled Low-Cut Sneakers](https://www.trendhunter.com/trends/dunk-low-halloween-1.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [Basketball Team-Tonal Mid-Cut Sneakers](https://www.trendhunter.com/trends/hornetscolored.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md)