# Hardcore Surfing Videos Ladies Tear Up the Waves in Nike 'Leave A Message' Trailer By Matt Ho | Published 2011-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-leave-a-message-trailer References: [overhours](http://www.overhours.com/?p=8108) & [vimeo](http://vimeo.com/nike6) If the [Nike](https://www.trendhunter.com/trends/scary-good) 'Leave A Message' trailer doesn't have you anticipating the upcoming month, then I honestly don't know what will. The Nike 'Leave A Message' trailer is one heck of an epic clip that displays that ladies too, can tear up the waves just as well as the guys do -- if not better. This isn't a lookbook or fashion spread, it's an actual film that will come out in May this year. From what's presented within this clip, the film will likely be a documentary on [females in the world of surfing](https://www.trendhunter.com/trends/vans-x-queer-surf). It's a very well-shot clip that will have you wanting to hit the beach with a board and ride the waves -- it's definitely working on me. Look for Nike 'Leave A Message' to come out in the coming month. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Female Empowerment in Surfing:** There is an opportunity for brands to tap into the growing demand for empowering female stories in the traditionally male-dominated world of surfing. - **Documentaries Celebrating Women:** The success of the Nike 'Leave A Message' trailer highlights the market potential for documentaries that showcase the stories and achievements of women in various industries. - **Sports-inspired Fashion:** The popularity of hardcore surfing videos like 'Leave A Message' can lead to increased interest in sports-inspired fashion among consumers. ### Where This Applies - **Film Production:** The rise of documentaries like 'Leave A Message' opens up opportunities for companies in the film production industry to create and distribute empowering content about women in sports. - **Sports Apparel:** The success of surf-related videos can inspire sports apparel companies to develop products and branding that cater specifically to female athletes and surfers. - **Outdoor Recreation:** The hype around hardcore surfing videos can drive increased participation in outdoor recreation activities like surfing, leading to business opportunities in equipment sales and surf lessons. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Global Surf Video Hubs](https://www.trendhunter.com/trends/swell-diary.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [Women's Sportswear Flip Flops](https://www.trendhunter.com/trends/nike-calm-flip-flops.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Empowering Women Athlete Campaigns](https://www.trendhunter.com/trends/stay-ready.md)