# Superhero Sneaks The Nike Iron Man Dunk Will Help You Fight Evil Faster Than Ever Before By Alex Scott | Published 2010-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-iron-man-dunk References: [highsnobiety](http://www.highsnobiety.com/news/2010/04/16/nike-dunk-hi-sb-premium-iron-man/) & [sneakernews](http://sneakernews.com/2010/04/14/nike-sb-dunk-high-premium-iron-man-un-lobster/) It looks like Iron Man 2 is gearing up to be the biggest blockbuster of the summer. Several companies are realizing this and are jumping at the opportunity to get their product co-branded with the move. The first product so far to hit the shelves was the [Diesel](https://www.trendhunter.com/trends/humansized-egg-installation) cologne, but right on its tail comes the [Nike](https://www.trendhunter.com/trends/air-flightposite) Iron Man Dunk. No exact release date has been set for the Nike Iron Man Dunk, but you can bet these puppies will coincide with the release of the film. So, you can go to the premier wearing all things iron. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Co-branding:** Brands can leverage the popularity of superhero movies by co-branding with related products to attract a wider customer base. - **Branded Merchandise:** The demand for branded merchandise inspired by superhero movies provides an opportunity for companies to create unique and collectible products. - **Movie Tie-in Products:** Creating products inspired by popular superhero movies allows companies to tap into the existing fan base and generate additional revenue. ### Sectors Adopting This - **Fashion:** Fashion brands can collaborate with superhero movie franchises to create limited-edition clothing and accessories that resonate with fans. - **Cosmetics:** Cosmetics companies can develop special edition makeup collections inspired by superhero characters, capitalizing on the movie hype and attracting fans. - **Sports Equipment:** Sports equipment manufacturers can create superhero-themed products, such as shoes or clothing, to appeal to superhero enthusiasts and sports enthusiasts alike. ## Related on Trend Hunter - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Cinema-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/city-of-cinema.md) - [Charming Chocolatier-Themed Sneakers](https://www.trendhunter.com/trends/nike-dunk-low-wonka.md) - [Villain-Themed Shoe Capsules](https://www.trendhunter.com/trends/kith-for-asics.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Villain-Esque Tonal Slip-On Shoes](https://www.trendhunter.com/trends/green-goblin-colorway.md)