# Nike + Ipod = Privacy Infringement (These Shoes Track Your Every Move) By Greg Ponesse | Published 2006-12-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nike-ipod-privacy-infringement References: [wired](http://www.wired.com/news/technology/0,72202-0.html?tw=wn_technology_14) If you enhance your workout with the new [Nike](https://www.trendhunter.com/trends/Mind-001-And-002)+ iPod Sport Kit, your privacy might be in danger. The [RFID tags](https://www.trendhunter.com/trends/zebras-rfid-tags) in the shoes emit a signal that markets could use to track your every movement! Big brother is in your shoes... **Implications** - It's definitely alarming to see that such a glaring security oversight could be included in a product's design without the consumer being aware or informed of it. Hopefully, the public outcry that results from this revelation will be enough to make Nike seriously reconsider the vetting process that they puts their products through before releasing them. No one should have to compromise their security or privacy while exercising. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Privacy Infringement Through Iot Devices:** The incident highlights the need for stricter security measures in internet of things (IoT) devices to safeguard user privacy. - **Consumer Backlash Against Unethical Data Collection:** Consumers are becoming more aware of privacy concerns and are pushing for greater transparency and protection against unauthorized data collection. - **Demand for Privacy-focused Wearables:** The incident creates an opportunity for the development of wearables that prioritize user privacy and implement secure data transmission protocols. ### Industries Being Reshaped - **Tech Hardware Manufacturing:** Manufacturers need to invest in developing secure and privacy-focused IoT devices to maintain consumer trust. - **Data Protection and Security:** Companies specializing in data protection and security software can offer solutions to prevent unauthorized data collection and breaches. - **Wearable Technology:** The privacy concerns raised by this incident can drive innovation in wearable technology that prioritizes data privacy and offers enhanced security features. ## Related on Trend Hunter - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Shoe Mileage Trackers](https://www.trendhunter.com/trends/shoes-lifespan.md) - [Tracker-Friendly Kids Sneakers](https://www.trendhunter.com/trends/skechers-kids-find-my-skechers.md) - [Tracker-Concealing Shoe Accessories](https://www.trendhunter.com/trends/speck-tagimals-shoe-carriers.md) - [Wearable Fitness Trackers](https://www.trendhunter.com/trends/airjump.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Sensory Performance Footwear](https://www.trendhunter.com/trends/mind-001-1.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md) - [Wearable Health-Management Sunglasses](https://www.trendhunter.com/trends/isportwear.md)