# Design your own Sportswear NikeiD By PinkVixen | Published 2007-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-introduces-nikeid-designer-your-own-sportswear References: [dexigner](http://www.dexigner.com/product/news-g12454.html) & [nike](http://www.nike.com/index.jhtml?l=nikestore,home#l=nikestore,home,_pdp,cid-1/gid-157381/pid-157381&re=US&co=US&la=EN) If you've ever wished you could have your sneakers your way, specific to your taste and comfort needs, then you'll love [Nike's](https://www.trendhunter.com/trends/sneakify) latest endeavor. Picking up on the growing demand for customization, Nike is giving customers the chance to [customize their athletic wear](https://www.trendhunter.com/trends/asics-personalization-studio) with NikeiD. NikeiD Studio is opening in Niketown in New York City, and will give consumers a hands on go at [designing their own shoes](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) and other sportswear. **Implications** - I'm sure this will benefit artists and fashionistas with a keen sense of color combinations. As for everyone else, who knows what awkward, kooky and crazy colorings people will come up with. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 73% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Custom Sportswear:** The trend of consumers customizing their sportswear for individualized fashion and functionality is increasing with Nike's NikeiD. - **Retail Personalization:** The trend is growing for brands to offer personalized services and retail experiences like Nike's NikeiD that allow for customization. - **User-generated Content:** Customization options like Nike's NikeiD generate user-generated content as people share their unique designs on social media. ### Industries Being Reshaped - **Athletic Clothing and Footwear:** The athletic clothing and footwear industry can capitalize on the trend of customization like Nike's NikeiD to increase consumer engagement and revenue. - **Retail Industry:** Retail businesses can implement personalized offerings like Nike's NikeiD to attract and retain customers who desire unique experiences. - **E-commerce:** Online athletic clothing and footwear retailers can differentiate and increase customer loyalty by offering customization options similar to Nike's NikeiD. ## Related on Trend Hunter - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md)