# Futuristic Sport-Inspired Art The Nike Innovation Hunt is a Search for Cutting Edge Art in Tokyo By Trenton Millar | Published 2012-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-innovation-hunt References: [highsnobiety](http://www.highsnobiety.com/2012/08/07/nike-innovation-hunt-art-works-inspired-by-innovation-flyknit-bearbrick-more) & [gameonworld.nike](http://gameonworld.nike.com/) To generate some buzz around the launch of the [Nike](https://www.trendhunter.com/trends/innovation-efforts) Lunar Glide+ 4 and the Nike [Flyknit](https://www.trendhunter.com/trends/air-max-flyknit-venture) sneakers, Nike Japan is hosting the Nike Innovation Hunt. Folks are invited to grab a map and hunt down works of art scattered throughout Tokyo that are inspired by Nike's newest technology. Nike has chosen some very futuristic and forward-thinking designs as its treasure to be found. I am assuming that all the pieces are usable, which makes the skateboard and sports ball even more intriguing. As a big fan of designer toys, my favorite is the neon knit teddy bear, which is a great mix of nostalgia and ironic-chic. Working with artists and holding events that are open to the general public for free is a great way to build a healthy relationship with fans and generate hype around product releases. The Nike Innovation Hunt accomplishes this. Now I just have to wait for the hunt to be held a bit closer to my own home. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Futuristic Art:** Opportunity for artists to create cutting-edge designs inspired by technology, creating buzz and excitement. - **Art and Technology Integration:** The fusion of art and technology in creating usable works like a skateboard or sports ball, presenting new possibilities. - **Public Engagement Events:** Hosting events that are open to the general public for free to generate hype and build a stronger relationship with fans and customers. ### Who This Affects Most - **Art:** Artists can explore innovative techniques and mediums to create futuristic and technology-inspired works. - **Sports Equipment:** Sports equipment manufacturers can collaborate with artists to create unique, technology-driven designs, attracting consumers looking for cutting-edge products. - **Marketing and Events:** Marketing agencies and event organizers can leverage public engagement events to create excitement and generate buzz around product launches. ## Related on Trend Hunter - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Sports Brand Design Evolutions](https://www.trendhunter.com/trends/nike-form-follows-motion.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Futuristic Sneaker Releases](https://www.trendhunter.com/trends/the-air-max-dn8.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md)