# Crowdsourced Cricket Videos This Nike Video Captures Indians’ Passion for the Sport of Cricket By Rahul Kalvapalle | Published 2014-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-india References: [nikeinc](http://nikeinc.com/news/nike-india-celebrates-dedication-of-cricket-s-next-generation) & [facebook](https://www.facebook.com/nikecricket?ref=br_tf) [Nike India](https://www.trendhunter.com/trends/why-do-it-ad) launched this crowdsourced cricket film to celebrate young Indian cricketers’ dedication to India’s favorite sport. The film consists of more than a 1,000 action photos stitched together to create a cricket action sequence. More than 2 million images were submitted to Nike for the video campaign, dubbed ‘Make Every Yard Count.' Additionally, more than a 100 photographers traversed the country capturing action shots of young cricketers. The sequence depicts a ball being bowled to a batsman, who strikes it before it is intercepted by a fielder who throws the ball back just as the batsman acrobatically makes his ground. India’s rich and diverse landscapes and cityscapes provide a beautiful and dramatic backdrop to the action. “At Nike, we understand that the cricket culture of this nation is not confined to [Team India](https://www.trendhunter.com/trends/parents-of-team-canada-athletes) and its players,” says Nike India Marketing Director Avinash Pant. “It includes the millions of young cricketers who strive every day to be amongst the best tomorrow.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 32% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Content:** Opportunity for brands to leverage the power of crowdsourcing to create engaging and authentic content. - **Visual Storytelling:** Rise of using visuals, such as stitched action photos, to tell compelling stories and capture audience attention. - **Celebrating Local Passion:** Recognition of the importance of celebrating and showcasing the passion and dedication of local communities in marketing campaigns. ### Sectors Adopting This - **Sports Apparel:** Brands in the sports apparel industry can tap into the enthusiasm of young athletes and create innovative campaigns that resonate with their target audience. - **Photography:** Opportunity for photographers to contribute to large-scale projects and showcase their skills through brand collaborations and crowdsourced initiatives. - **Marketing and Advertising:** The marketing and advertising industry can explore unique storytelling approaches, like the use of crowdsourced content, to create memorable campaigns that connect with consumers on an emotional level. ## Related on Trend Hunter - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md)