# Customized Sneaker Expansions Nike ID Comes to Canada in Time for the Holiday Season By Meghan Young | Published 2015-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-id References: [nike](http://www.nike.com/ca/en_gb/c/nikeid) [Nike](https://www.trendhunter.com/trends/airimagination) ID is a service that has been around since 1996, but it's only making its way to Canada now. This speaks to the fact that many consumers are appreciating the ability to customize the products that surround them. And what is more telling of one's individual personality -- at least right off the bat -- than the clothes they were? Taking over the Nike Loft in Toronto, the [Nike ID service](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) is available both in person and online. With the slogan, "Designed by you. Made by Nike," it grants access to 10 different shoe styles and countless of colorways. The Nike ID experience can be capped with the addition of the customer's own name, a special number or even motivational saying. All of this is reflected in the newly redesigned Nike Loft, where examples of [custom sneakers](https://www.trendhunter.com/trends/asics-personalization-studio) as well as the construction of such products, are put on display. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Customization Boom:** The increased demand for customized products is driving businesses to offer personalized experiences to their clients. - **Retail Experience Innovation:** Retailers are finding new ways to create captivating in-store experiences that will engage and delight customers. - **Sneaker Customization Trend:** Customizing sneakers is becoming increasingly popular, leading to new opportunities for brands to offer more personalized products and services. ### Industries Being Reshaped - **Sportswear:** Sports brands can capitalize on the customization boom by offering unique, personalized versions of their products. - **Retail:** Retailers can disrupt their industry by reimagining how they create in-store experiences and offer customization options. - **E-commerce:** E-commerce platforms can benefit from the customization trend by offering more tools and features for people to customize their online purchases. ## Related on Trend Hunter - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md)