# Nike iD Design Lab: Open to Public Through a Lottery System By Lisa Lehane | Published 2006-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-id-design-lab-open-to-public-through-a-lottery-system References: [coolhunting](http://www.coolhunting.com/archives/2005/06/nike_id_design_1.php) & [nikeid_](http://www.nikeid.com) Go to [Nike's](https://www.trendhunter.com/trends/nike-running-the-corner) 255 Elizabeth Street store in Manhattan and you might find yourself getting bounced. Entry is restricted to those with an appointment, and appointments are restricted to those with an invitation. The rumor is that the iD Design Lab will be available to the public via a lottery sometime woon. **Implications** - From what's been described, the place is essentially all about [customization](https://www.trendhunter.com/trends/asics-personalization-studio). It's like [designing your own shoe](https://www.trendhunter.com/trends/sneakify) on the NikeiD website, only the colors and materials you get to use are only available at the lab. The iD Design Lab is all about creating your very own customized shoe exclusive to you. It's definitely a unique approach to customer interaction. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Customization:** Nike's iD Design Lab allows customers to create their own customized shoes with exclusive colors and materials, offering a unique approach to customer interaction. - **Limited Access:** Nike's iD Design Lab requires appointments and invitations, creating a sense of exclusivity and demand for customers. - **Lottery System:** Nike's plan to open the iD Design Lab to the public via a lottery system introduces an element of excitement and anticipation for potential customers. ### Sectors Adopting This - **Footwear:** Nike's iD Design Lab disrupts the traditional footwear industry by offering customers the ability to design their own exclusive shoes. - **Retail:** Nike's use of limited access and a lottery system at the iD Design Lab introduces new ways to engage with customers and create demand, potentially impacting the retail industry's customer experience strategies. - **Fashion:** Nike's iD Design Lab brings a new level of personalization and customization to the fashion industry, allowing customers to design unique and exclusive shoes. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Gradient Tonal Limited Sneakers](https://www.trendhunter.com/trends/lorenzog-2.md)