# Superhero Sport Baselayers Nike Hyperwarm Flex is "The Most Technical First Layer in Sport" By Meghan Young | Published 2014-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-hyperwarm-flex References: [nikeinc](http://nikeinc.com/news/the-most-technical-first-layer-in-sport-nike-hyperwarm-flex) [Winter workouts and athletic events](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection) taking place in cold climates will be much more bearable thanks to [Nike](https://www.trendhunter.com/trends/athletes-warmup-and-recovery) Hyperwarm Flex. Touted as "the most technical first layer in sport," it focuses on providing comfort and protection in a [warm, dry and flexible](https://www.trendhunter.com/trends/seamless-baselayer) manner. These factors significantly impact an athlete's mental acuity, muscle reactivity, flexibility, speed and agility. A top and pant combination, the Nike Hyperwarm Flex looks as though it could be part of a superhero's uniform, that is how serious it is. Carmen Zolman, Design Director for Nike Training, says, "We are always asking ourselves how we can use Nike innovation, science and experience to enable athletes to perform in the worst that Mother Nature throws at them." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 86% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Winter Workouts:** Gear innovations such as Nike Hyperwarm Flex are enabling athletes to stay warm and comfortable during cold climate workouts, enhancing their performance. - **Technical Baselayers:** The rise of technically advanced baselayers like Nike Hyperwarm Flex is providing athletes with superior comfort, protection, and flexibility. - **Superhero-inspired Gear:** Sports apparel that resembles superhero uniforms, like the Nike Hyperwarm Flex, is gaining popularity as athletes seek performance-enhancing gear. ### Where This Applies - **Sports Apparel:** Companies in the sports apparel industry can capitalize on the demand for technically advanced baselayers like Nike Hyperwarm Flex. - **Athletic Training:** The athletic training industry can benefit from innovations like Nike Hyperwarm Flex that enhance athletes' performance by maximizing their comfort and protection during workouts. - **Winter Sports:** Winter sports industries can leverage gear innovations such as the Nike Hyperwarm Flex to provide athletes with the necessary clothing to excel in cold weather conditions. ## Related on Trend Hunter - [Tech-Enhanced Athlete Wearables](https://www.trendhunter.com/trends/athletes-warmup-and-recovery.md) - [Thermal Layering Systems](https://www.trendhunter.com/trends/uniqlos-heattech.md) - [Hybrid Base-Mid Layers](https://www.trendhunter.com/trends/ninja-suits.md) - [Midweight Base Layers](https://www.trendhunter.com/trends/terramar-thermolator-20.md) - [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md) - [Subzero Performance Activewear Ranges](https://www.trendhunter.com/trends/adidas-climawarm-system.md) - [High-Intensity Outdoor Baselayers](https://www.trendhunter.com/trends/seamless-baselayer.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md)