# Sporty Photo Packs Capture Stunning Black-and-White Hipstamatic Stills with the Nike HipstaPak By Leslie Chen | Published 2011-06-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nike-hipstapak References: [highsnobiety](http://www.highsnobiety.com/news/2011/06/01/nike-sportswear-x-hipstamatic/#more-185762) & [funkyspacemonkey](http://www.funkyspacemonkey.com/free-nike-hipstapak-hipstamatic-users) Photographers who love the iconic [Nike](https://www.trendhunter.com/trends/nike-electric-pack-sunglasses) shoe company may find that the Nike HipstaPak is their next favorite accessory. The HipstaPak is a collaboration between [Nike, photographer Chris Hornbecker and Hipstamatic](https://www.trendhunter.com/trends/the-leica-lux-app), [Apple's](https://www.trendhunter.com/trends/made-on-ipad) app of the year. Included in the Nike HipstaPak is a set of black-and-white film and a case. The case contains an aluminum shell and is designed with an orange leather grip -- a perfect look that's both athletic and sleek. The film comes in two options with either a black or white border, creating classic looks that accentuate the black-and-white images. Be sure to grab the Nike HipstaPak if you already use Hipstamatic; it's available for a free in-app download at Hipstamart. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 6% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Black-and-white Photography:** Explore opportunities for creating black-and-white photography accessories and equipment that cater to specific brand collaborations. - **Collaborative Accessories:** Consider partnering with popular brands to create specialized photography accessories that cater to specific audiences. - **App-based Photography:** Develop innovative photography accessories and tools that integrate seamlessly with popular mobile apps for enhanced user experiences. ### Industries Being Reshaped - **Photography Equipment:** Opportunities exist for companies in the photography equipment industry to collaborate with brands and create specialized photo accessories. - **Fashion and Lifestyle:** Brands in the fashion and lifestyle industry can explore collaborations with photographers and app developers to create unique, stylish photography accessories. - **Mobile App Development:** Mobile app developers can explore partnerships with photography equipment companies to create seamless integrations between apps and accessories. ## Related on Trend Hunter - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Vintage Imaging Kits](https://www.trendhunter.com/trends/pgytech-retrova.md) - [Skate Photography Collaboration](https://www.trendhunter.com/trends/polaroid-x-thrasher.md) - [Collaborative Bold Pocket Cameras](https://www.trendhunter.com/trends/tombogo-and-huf.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Understated Color Palette Sneakers](https://www.trendhunter.com/trends/hoka-stealth-pack.md) - [Camera-Branded Photography Apps](https://www.trendhunter.com/trends/leica-lux-app.md) - [Beer-Branded Disposable Cameras](https://www.trendhunter.com/trends/retrospekt-x-pbr.md) - [Sneaker-Inspired Phone Cases](https://www.trendhunter.com/trends/the-kick-case.md)