# Ultra-Chic Bespoke Totes The Fashion-Forward Nike Heritage Tote is a Fall Must-Have By Grace Mahas | Published 2019-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-heritage-tote References: [hypebae](https://hypebae.com/2019/10/fall-winter-bags-nike-adidas-champion-stussy-affordable-accessories) & [ssense](https://www.ssense.com/en-us/women/product/nike/off-white-heritage-tote/4458421) Whether you're running errands, heading to the gym, or going to study; the [Nike](https://www.trendhunter.com/trends/nikes-phone-crossbody-bag) Heritage Tote is the perfect accessory to fulfill all your needs. The bag boasts a long, bucket-style shape with [two straps](https://www.trendhunter.com/trends/marc-jacobs-tote-bag). Attached to one of the straps is a D-ring that's ideal for attaching your water bottle, keys, or fob. The Nike Heritage Tote boasts an off-white cotton canvas fabric with the signature Swoosh applique in black adorned on the front. In addition, we see a Perusian-inspired design at the front with a [minimalistic aesthetic](https://www.trendhunter.com/trends/nike-x-sacai) -- the design includes a black square with the words "NIKE CORP. STANDARD ISSUE GARM. FH. 19 - FOR DAILY USE - M" inside of the square. Consumers can purchase this demure piece online and in select retailers for $30 USD. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion-forward Totes:** The demand for stylish, functional totes presents an opportunity to create new designs with unique features. - **Minimalistic Aesthetic:** Simplicity is becoming highly sought after in fashion, creating room for more aesthetically simple designs. - **Athletic-inspired Accessories:** Crossovers between athletic and fashion products provide opportunities for innovation by incorporating sports-oriented features. ### Industries Being Reshaped - **Fashion Accessories:** There is an opportunity for the fashion accessories industry to develop products that merge style and function. - **Sportswear:** Sports apparel and equipment companies can expand their product offerings by incorporating design features from fashion accessories. - **E-commerce:** Online retailers can take advantage of the growing demand for fashion-forward totes by creating well-designed product lines. ## Related on Trend Hunter - [Versatile Nylon Tote Bags](https://www.trendhunter.com/trends/nylon-tote-bags.md) - [Yoga-Friendly Tote Bags](https://www.trendhunter.com/trends/built-for-athletes-tote-bag.md) - [Hands-Free Phone Bags](https://www.trendhunter.com/trends/nikes-phone-crossbody-bag.md) - [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md) - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md)