# First Person Advertising Guy Richie's Nike Ad Takes It To The Next Level By Ayman | Published 2008-04-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nike-guy-richie-next-level References: [youtube](http://www.youtube.com/watch?v=qjpltMiNB18) Famous director *Guy Ritchie* brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney. The minute long film entitled, *Take It To The Next Level*, combines a football match with glimpses into behind the scenes of the players' life. These shots include practice, making out with attractive girls in limousines and swimming pools, getting your tooth knocked out and throwing up after intense workouts. Good times! **Here's an updated 2 Minute version:** ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Immersive Advertising:** The use of unique storytelling techniques and interactive media in advertising - **Celebrity-driven Marketing:** The use of famous personalities to promote brands and products effectively - **Behind the Scenes Advertising:** The sharing of behind-the-scenes content of product development and marketing processes to build stronger brand relationships with customers ### Who This Affects Most - **Sports Apparel:** The use of immersive, story-driven advertising campaigns to engage customers in the sports apparel industry - **Marketing and Advertising:** The use of celebrity endorsements and humorous behind-the-scenes content for successful advertising in the marketing and advertising industry - **Film and Entertainment:** The use of storytelling techniques and famous directors in advertising presents an opportunity for collaboration between the film and advertising industries. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md)