# Geekified Sportswear The Nike Grand Slam Polo is Perfect for Hipsters & Urbanites Alike By Ryan Hinkson | Published 2010-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-grand-slam-polo References: [hypebeast](http://hypebeast.com/2010/05/nike-sportswear-grand-slam-polo-viviana-berti/) & [freshnessmag](http://www.freshnessmag.com/2010/02/16/nike-sportswear-springsummer-2010-the-grand-slam-polo/) The Nike Grand Slam Polo could have fashionistas everywhere heading to their nearest sporting goods store. The photos for this shoot were taken by Viviana Berti and show the form-fitting polo being paired with some slim fit jeans and a skinny tie. The Nike Grand Slam Polo is a step in a new direction in terms of sportswear, but I think it's the right direction. See more shots of the all-new polo shirts above. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Sportswear:** Fashionable sportswear is transforming the sportswear industry with a focus on style in addition to performance. - **Sportswear for Urbanites:** Sportswear for urbanites is becoming increasingly popular as more city dwellers seek comfortable yet stylish attire. - **Athletic Apparel Crossover:** Athletic apparel crossover is creating a new market where sportswear has become trendy fashion. ### Sectors Adopting This - **Sportswear:** Sportswear industry is seeing a disruptive innovation opportunity as fashionable sportswear becomes more popular. - **Fashion:** Fashion industry is offering new athletic apparel options, posing an opportunity for crossover brands. - **Retail:** Retail industry is challenged to market and sell fashionable sportswear in stores and online as the demand for sportswear becomes more style-focused. ## Related on Trend Hunter - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Urban Modern Golf Collections](https://www.trendhunter.com/trends/head-golf-ss26.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Golf Polo Color Expansions](https://www.trendhunter.com/trends/radmor-golf.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md)