# Mileage Tracking Apps The Nike+ GPS App Tracks Challenges You to Run Farther and Longer By Michael Hines | Published 2010-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-gps-app References: [fastcompany](http://www.fastcompany.com/1687279/nike-gps-app-for-iphone-challenges-all-fitness-app-rivals) & [itunes.apple](http://itunes.apple.com/us/app/nike-gps/id387771637?mt=8&ign-mpt=uo=4) Runners now have an [iPhone](https://www.trendhunter.com/trends/studio-app) app to call their own, thanks to the [Nike](https://www.trendhunter.com/trends/nike-zegama-2)+ GPS app. This app [tracks your mileage via Google Maps](https://www.trendhunter.com/trends/trail-navigation) and offers helpful encouragements from celebrities and trainers. The Nike+ GPS app is truly amazing, providing you with feedback during your run as well as giving you access to NikePlus.com -- a website for runners using the app. If you're looking to get back in shape but can't do it alone, then this is the app for you. Stay running, my friends. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mileage Tracking Apps:** Disruptive innovation opportunity: Develop a mileage tracking app that integrates with popular fitness wearable devices for more accurate data collection and analysis. - **Mobile Fitness Apps:** Disruptive innovation opportunity: Create a mobile fitness app that combines mileage tracking with personalized training plans and social challenges to keep users motivated and engaged. - **Virtual Coaching Services:** Disruptive innovation opportunity: Establish a virtual coaching service that connects runners with professional trainers and celebrities for personalized guidance and motivation throughout their training journey. ### Sectors Adopting This - **Fitness Technology:** Disruptive innovation opportunity: Introduce advanced fitness technology that uses machine learning and AI algorithms to analyze runner's performance and provide real-time feedback for improved results. - **Athletic Apparel:** Disruptive innovation opportunity: Develop smart athletic apparel embedded with sensors and trackers that seamlessly integrate with mileage tracking apps, providing runners with accurate data and performance insights. - **Online Fitness Communities:** Disruptive innovation opportunity: Build an online fitness community platform that connects runners from around the world, facilitating virtual competitions, challenges, and support networks to enhance motivation and accountability. ## Related on Trend Hunter - [Logistics-Tracking GPS Apps](https://www.trendhunter.com/trends/logistics-tracking-gps-app.md) - [Route-Making Running Apps](https://www.trendhunter.com/trends/fitcrumbs.md) - [Shoe Mileage Trackers](https://www.trendhunter.com/trends/shoes-lifespan.md) - [Elite-Level Running Apps](https://www.trendhunter.com/trends/sir-mo-farah.md) - [Running Training Apps](https://www.trendhunter.com/trends/negative-split.md) - [Step Tracking Apps](https://www.trendhunter.com/trends/stepup.md) - [Progress-Tracking Gym Apps](https://www.trendhunter.com/trends/gymtracker.md) - [Comprehensive Fitness Apps](https://www.trendhunter.com/trends/strava-2.md) - [Form-Improving Running Apps](https://www.trendhunter.com/trends/runology-app.md)