# Ultramodern Golf Attire The Nike Golf Club Collection Features Apparel for the Modern Golfer By Rebecca Byers | Published 2015-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-golf-club-collection References: [freshnessmag](http://www.freshnessmag.com/2015/03/18/nike-golf-club-collection/) The [Nike](https://www.trendhunter.com/trends/air-zoom-victory-tour) Golf Club Collection offers a selection of lively apparel that appeals to the young, modern golfer. Boasting a Nike logo with the brand's namesake replaced with the world "golf," the line features a bright green, black and grey color scheme. The collection, to be released March 23, 2015, includes golf shoes that resemble the Nike Air Force 1 sneaker, tees, hoodies, polos and an assortment of polka dotted dress shorts. The Nike Golf Club Collection also features an amazing neon bucket hat covered with a pattern of Emoji prayer hands wearing golf gloves that is sure to be a bestseller. The collection comes at a time when the financial constraints of the sport are driving away the younger demographic and may serve as a tool in rebranding [golf as accessible and hip](https://www.trendhunter.com/trends/ovo-golf-collection). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Lively Golf Attire:** Opportunity for disruptive innovation in the golf apparel industry by creating vibrant and modern clothing options for young golfers. - **Rebranding Golf:** Opportunity to innovate by repositioning golf as an accessible and trendy sport, attracting younger demographics. - **Youthful Golf Accessories:** Opportunity to create unique and trendy golf accessories that appeal to the younger generation of golfers. ### Where This Applies - **Golf Apparel:** Opportunity to create a new line of golf attire that appeals to the younger generation of golfers. - **Sports Marketing:** Opportunity to develop marketing strategies and campaigns that rebrand golf as a hip and accessible sport for younger demographics. - **Sporting Goods:** Opportunity for sporting goods companies to create innovative and trendy golf accessories that cater to the younger golfer. ## Related on Trend Hunter - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Fashion-Forward Golf Collections](https://www.trendhunter.com/trends/palm-tree-crew.md) - [Urban Modern Golf Collections](https://www.trendhunter.com/trends/head-golf-ss26.md) - [Debut golf fashion series](https://www.trendhunter.com/trends/the-carnival-golf-collection.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Green-Tonal Golfing Apparel](https://www.trendhunter.com/trends/preserve-collection.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Modern Golf Apparel](https://www.trendhunter.com/trends/cole-buxton-golf.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md)