# Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion

By Amy Duong | Published 2024-09-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-form-follows-motion
References: [designtaxi](https://designtaxi.com/news/427100/Nike-s-Top-Secret-Design-Vault-Is-Cracked-Open-For-All-To-Admire/) & [design-museum.de](https://www.design-museum.de/fileadmin/user_upload/Downloads/Presseseite/Pressetexte/VDM_press-images_Nike-Form-Follows-Motion_EN.pdf?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Sports Brand Design Evolutions](https://cdn.trendhunterstatic.com/thumbs/544/nike-form-follows-motion.jpeg)

Nike will open up a look at its intimate design archives for those to view with the Nike: Form Follows Motion exhibition that is set to showcase at the Vitra Design Museum. The DNA, otherwise known as the Department of Nike Archives will display over 200,000 rare artifacts which unveil decades of design innovation.

All of this tells the story of the brand's rich design heritage. Nike: Form Follows Motion will be showcased in Rhein, Germany to bring the long-protected artifacts to the public's viewing. The exhibition will run from September 21st until May 2025. The space will have items that mark the beginning of the brand in 1964 all the way to its current position.

Image Credit: Vitra Design Museum