# Holographic Basketball Sneakers This New Nike Foamposite Shoe Release Features a Shimmering Upper By David Ingram | Published 2015-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-foamposite References: [sneakernews](http://sneakernews.com/2015/10/07/black-friday-just-got-even-better-thanks-to-these-hologram-foamposites/) & [kicksonfire](http://www.kicksonfire.com/nike-foamposites/) Since its first release in 1997, the Nike Foamposite basketball sneaker and its innovative design has seen a number of different unique colors and editions. With this latest release, the Nike Foamposite is set to receive an intriguing reflective 'Hologram' colorway that is sure to raise some eyebrows on and off the basketball court. This upcoming sneaker model features a futuristic multi-color upper that changes as light is reflected upon it, and has been paired alongside black material all on top of an icy blue translucent sole. Foamposite sneakers are also unique for their light weight polyurethane upper molded from one single piece of material. This method of construction offers a comfortable custom fit for each wearer's foot that won't overstretch or lose its shape over time. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Holographic Sneaker Design:** Opportunity for sports brands to experiment with innovative designs using holographic technology - **Sustainable Lightweight Footwear:** Trend towards shoes that offer a custom fit from eco-friendly and recyclable materials that are durable for long-term use - **Athletic Streetwear Fashion:** Rising popularity of athleisure fashion driving demand for unique, limited edition sports shoes ### Sectors Adopting This - **Sporting Goods:** Innovative sports brands have the opportunity to create more customized athletic equipment that offers a unique user experience - **Footwear:** Manufacturers can focus on developing sustainable and eco-friendly materials to cater to a growing market demand for environmentally friendly products - **Fashion:** Brands can leverage the rising popularity of athleisure and streetwear fashion to release limited editions of unique and innovative sports shoes ## Related on Trend Hunter - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Crisp Triple White Footwear](https://www.trendhunter.com/trends/air-foamposite.md) - [Futuristic Slip-On Sneaker Models](https://www.trendhunter.com/trends/nike-clogposite.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Iridescent Performance Sneaker Models](https://www.trendhunter.com/trends/copper-egg.md) - [Iridescent Fall-Ready Sneakers](https://www.trendhunter.com/trends/olive-flak.md) - [All-White Textural Futuristic Shoe](https://www.trendhunter.com/trends/summit-white-colorway.md) - [Brown Tonal Dynamic Footwear](https://www.trendhunter.com/trends/air-flightposite-1.md)