# Skater-Inspired Jogging Shoes Kingpins Supreme and Nike Collaborate On the Nike Flyknit Lunar1+ By Thomas Wade-West | Published 2013-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-flyknit-lunar References: [hypebeast](http://hypebeast.com/2013/9/supreme-x-nike-flyknit-lunar-1) Streetwear enthusiasts and jogging buffs will appreciate the huge collaborative project to be released in October of this year: the Supreme Nike Flyknit Lunar1+. This project is said to be one of the biggest collaborations of the year. Supreme NYC has forever been known as a skate/streetwear brand, while Nike strongly appeals to sport and athletic types. This collaborative effort combines the expertise of both companies to produce the Supreme Nike Flyknit Lunar1+ model. This model uses the Nike Flyknit Lunar1+ base and is completely redesigned with a Supreme vibe. The sneaker itself is made up of a grayscale colorways in which “Supreme” is woven into both side panels in all black. The heel is plastered with the Nike [swoosh](https://www.trendhunter.com/trends/nike-vomero-plus) and the midsole is speckled to give off an ‘Oreo’ esque feel (see the [Jordan](https://www.trendhunter.com/trends/pointe-hyper-royal) 6 ‘Oreo’). The Supreme Nike Flyknit Lunar1+ will be avilable in-stores in NY, LA, London and Japan in early October. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Streetwear-jogging Shoe Collaboration:** The collaboration between Streetwear and Athletic brands presents an opportunity for disruptive innovation in merging performance and style in footwear. - **Skater-inspired Sneakers:** The use of skater culture in the design of jogging shoes presents an opportunity for disruptive innovation in cross-industry appeals. - **Customized Sports Footwear:** The redesigning of Nike jogging shoes with Supreme aesthetics presents an opportunity for disruptive innovation in custom sports footwear. ### Where This Applies - **Fashion:** Fashion brands can collaborate with athletic brands for disruptive innovation in sportswear designs. - **Sports:** Athletic brands can appeal to diverse consumer markets by collaborating with other industries like fashion. - **Retail:** High-end sports fashion retailers can partner with streetwear brands to create customized collections that bring together different sectors. ## Related on Trend Hunter - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Dynamic Collaborative Bright Clogs](https://www.trendhunter.com/trends/clogposite-2.md) - [Stylish Footwear Collab Drops](https://www.trendhunter.com/trends/supreme-x-nike-sb-dunk-low.md) - [Skate-Ready Basketball Sneakers](https://www.trendhunter.com/trends/darwin-low.md) - [Retro Gradient-Detailed Joint Sneakers](https://www.trendhunter.com/trends/courtposite.md) - [Low-Top 90s-Themed Co-Branded Sneakers](https://www.trendhunter.com/trends/air-darwin.md) - [Rich Brown-Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/baroque-brown-colorway-1.md) - [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md) - [Reinterpreted Sleek Track Sneakers](https://www.trendhunter.com/trends/lunar-roam.md)