# Fluorescent Yarn Playgrounds The Nike Flyknit Collective Installation is Sturdy and Stimulating By Shiori Mine | Published 2012-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-flyknit-collective References: [knstrct](http://knstrct.com/2012/08/08/flyknit-collective-with-ernesto-netos-installation-at-londons-1948/) & [1948london](http://www.1948london.com/flyknit-collective/) Designed by Brazilian artist Ernesto Neto, the [Nike](https://www.trendhunter.com/trends/flyknit-venture) Flyknit Collective installation demonstrates the fluidity and strength of the brand's revolutionary material. Flyknit is a hybrid material that is made of engineered yarn, providing athletes precise fits and a lightweight composition. The shoes worn by a number of Olympic athletes is constructed using the Flyknit technology. The interactive installation is the brand's way of educating the public about the durability and other sustainable elements of this distinctive material. The woven playground invites passing patrons to enter its web-like environment and put the material to its limits. Whether you want to bounce around or hang from up above, the Flyknit textile is sure to keep you secured. The colorful and fluorescent Nike Flyknit Collective installation is currently situated at London's 1984 space. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Materials:** Exploring the use of hybrid materials in various industries can lead to innovative and durable product designs. - **Interactive Installations:** Creating interactive installations can be a disruptive way to engage customers and showcase product features. - **Sustainable Textiles:** Developing sustainable textiles can provide opportunities for disruptive innovation in the fashion and sports industries. ### Sectors Adopting This - **Sporting Goods:** The sporting goods industry can benefit from adopting hybrid materials to create high-performance products. - **Art and Design:** Creating interactive installations using innovative materials can revolutionize the art and design industry by enhancing immersive experiences. - **Fashion:** The fashion industry can explore the use of sustainable textiles to create eco-friendly and stylish clothing options. ## Related on Trend Hunter - [Knitted Breathable Dynamic Sneakers](https://www.trendhunter.com/trends/flyknit-venture.md) - [Bright Playful Sport Playgrounds](https://www.trendhunter.com/trends/lego-and-nike.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md) - [Architectural-Focused 3D-Knitted Products](https://www.trendhunter.com/trends/infiknit.md) - [Nature-Centric Colorful Installations](https://www.trendhunter.com/trends/vole.md) - [Bulbous Knitted Sneaker Designs](https://www.trendhunter.com/trends/flyknit-haven.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md)