# Seamless Shopping Sneaker Stores The New Nike Flagship Store Combines Convenience with Experience By Justin Lam | Published 2018-11-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nike-flagship References: [fastcompany](https://www.fastcompany.com/90267865/nikes-new-nyc-flagship-looks-like-the-future-of-retail?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [dezeen](https://www.dezeen.com/2018/11/14/nike-house-innovation-000-flagship-store-new-york-city/) Physical retail stores can often feel like an inconvenient nightmare but the new [Nike](https://www.trendhunter.com/trends/nike-style) flagship store aims to make the experience as convenient as shopping online. Constructed in a six-floor, 68,000-square-foot space, the new Nike flagship store is sure to attract plenty of tourists and fanatics of the shoe and apparel brand. The massive store will also give showcase to two [customization studios](https://www.trendhunter.com/trends/sneaker-maker), one-on-one shoe consultation, and the display-focused sneaker center. While the Nike flagship store does serve as an amazing exhibition experience, those more focused on convenience can take advantage of the store's 'Speed Shop.' Located in the store's basement, the 'Speed Shop' experience lets buyers reserve shoes online, try them on in-store, and checkout using their mobile device. The whole process can be completed in minutes and is meant to make real-life shopping more seamless. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Convenient Shopping:** Businesses can innovate by combining the convenience of online shopping and the experience of physical stores. - **Customization Studios:** Customization studios within physical stores could become a popular trend for enhancing the shopping experience. - **Speed Shop:** The 'Speed Shop' concept could be adopted by other businesses to provide faster and more efficient shopping experiences. ### Who This Affects Most - **Retail:** Retailers can incorporate customization studios and 'Speed Shop' experiences to attract and retain customers. - **Fashion:** Fashion brands can utilize customization studios within their physical stores to provide unique and personalized products. - **Technology:** Technology companies can innovate by creating tools and software that enable faster and more efficient shopping experiences. ## Related on Trend Hunter - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [Experiential Retail Sports Concepts](https://www.trendhunter.com/trends/champs-sports-homefield.md) - [Athletic Brand Flagship Stores](https://www.trendhunter.com/trends/gymshark-2.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md)