# Apocalyptic Sneakers 'Nike Fantasy' by Ricardo Diogo Shows Images of War, Fear & Pop Culture By Marissa Brassfield | Published 2010-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-fantasy-by-ricardo-diogo References: [behance.net](http://www.behance.net/Gallery/NIKE-FANTASY/499036) & [ricardodiogo](http://ricardodiogo.com/) I love [art sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette), and 'Nike Fantasy' by Ricardo Diogo is a particularly compelling pair of shoes. While the imagery is dark, even a bit apocalyptic, it's beautifully done. Parachuting teddy bears, [gas mask-wearing aliens](https://www.trendhunter.com/trends/puma-x-et-collection), military helicopters and an insanely detailed wide-open eye are just a few of the images featured in these kicks. See up-close images of 'Nike Fantasy' by Ricardo Diogo above. **Implications** - As sneaker culture and the underground streetwear community continues to expand, so does the interest in different and [wacky clothing or products](https://www.trendhunter.com/trends/air-flightposite). Products that serve as a social commentary on pop culture, politics or the environment gain additional importance in a world where standing out is the name of the game. The addition of a celebrity designer adds interest and points to the consumer who wants to show their artistic loyalty. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Artistic Sneaker Designs:** Art-inspired sneaker designs that showcase imagery that is relevant to pop culture, politics, or the environment serve as a unique way to capture consumer interest. - **Social Commentary Products:** The demand for products that showcase social commentary on pop culture, politics, or the environment is increasing, presenting an opportunity for innovative products in this area. - **Celebrity-designed Products:** The addition of a celebrity designer to a product, such as sneakers, can increase consumer interest and loyalty, presenting an opportunity to collaborate with celebrity influencers. ### Industries Being Reshaped - **Footwear Industry:** The footwear industry can explore artistic designs that incorporate social commentary, such as those seen in Ricardo Diogo's 'Nike Fantasy' sneakers. - **Fashion Industry:** The fashion industry can incorporate social and political issues into clothing, footwear, and accessory designs, presenting an opportunity for artistic expression that resonates with consumers. - **Celebrity and Influencer Marketing Industry:** The celebrity and influencer marketing industry presents an opportunity for sneaker brands to collaborate with notable figures to create unique, limited edition designs that resonate with both fans and collectors alike. ## Related on Trend Hunter - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md) - [Futuristic Sneaker Releases](https://www.trendhunter.com/trends/the-air-max-dn8.md) - [Chic Cyberpunk Boot Designs](https://www.trendhunter.com/trends/nike-acg-air-zoom-gaiadome-goretex-digi-camo.md) - [Pop Art-Inspired Technical Sneakers](https://www.trendhunter.com/trends/hiroshi-nagai.md) - [Japanese Artwork Sneakers](https://www.trendhunter.com/trends/converse-allstar.md)