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# Sportswear Brand-Made Medical Shields
Nike Face Shields are Being Produced to Fight COVID-19

By Ell Smith | Published 2020-04-02 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-face-shields
References: [hypebae](https://hypebae.com/2020/3/nike-face-shields-personal-protective-equipment-gear-coronavirus-covid-19-oregon-health-science-university) & [nike](https://www.nike.com/ca/?cp=29728419214_search_|nike|1360306306|54586386935|e|c|EN|pure|311446881968&gclsrc=aw.ds&gclsrc=aw.ds&ds_rl=1252249&gclid=Cj0KCQjwpfHzBRCiARIsAHHzyZpNjXHLof4uOq9qouqlLS_5DgROU7tU98rA_AcIGPy-T82cT3Gi00MaAmCEEALw_wcB)

In the midst of the Coronavirus pandemic brands are stepping up to offer their resources to help in whatever way necessary -- the latest example of this comes from [Nike](https://www.trendhunter.com/trends/innovation-efforts), as the sportswear label has teamed up with [Oregon Health & Science University](https://www.trendhunter.com/trends/doernbecher-freestyle) to produce Nike face shields for medical professionals.

In an interview with Business Insider, Nike's CEO John Donahoe said that “companies like Nike need to do [their] part” on that note, the brand's efforts will be added to its $7 billion USD donation that hope to fuel the fight against COVID-19 in Oregon, the brand's headquarters. As part of its efforts, Nike will be helping to produce face shields which can be worn overtop of masks, and other medical gear.

Image Credit: Cyrus Mccrimmon/Denver Post Photo

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 89% | Activity: 92% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Brand-produced PPE:** As the pandemic continues, brands are seeing opportunities to become involved in more philanthropic efforts such as creating personal protective equipment (PPE).
- **Corporate Donations for COVID-19:** More companies are choosing to make large donations to support hospitals, health organizations, or related research to help fight COVID-19.
- **Athletic Companies Getting Involved in Health-related Causes:** Athletic companies are using their unique resources to support health-related causes more than ever before.

### Industries Being Reshaped

- **Sportswear:** Sportswear companies have an opportunity to showcase their business practices while helping during the COVID-19 pandemic.
- **Healthcare:** Healthcare professionals need medical equipment now more than ever which can be an opportunity for companies to contribute and prove the value of the whole supply chain.
- **Philanthropy:** The increase of philanthropic efforts from companies during the pandemic is crucial and can make a big impact.

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