# Inflatable Logo Campaigns These 'Nike Extreme Swoosh' Ads Market Magnified Experience By Amelia Roblin | Published 2010-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-extreme-swoosh References: [whitezine](http://www.whitezine.com/en/graphic/nike-extreme-experience.html) & [access-agency.net](http://www.access-agency.net/nike-extreme) Amplifying their established [checkmark symbol](https://www.trendhunter.com/trends/3d-billboards), the '[Nike](https://www.trendhunter.com/trends/scary-good) Extreme Swoosh' campaign guarantees big marketing success. Access Agency has taken the "just do it" swoosh and made it into a bolder and more interactive "just experience it." From a toboggan, to a slike, a ski jump and a [blimp](https://www.trendhunter.com/trends/giant-inflatables), the 'Nike Extreme Swoosh' does not just dress you for athletics, it is your sport. Check out the featured gallery to see this campaign in action. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Branding:** Amplifying logos into interactive experiences presents disruptive innovation opportunities for branding campaigns. - **Experiential Marketing:** Utilizing inflatable structures to create immersive brand experiences opens up disruptive innovation opportunities in marketing campaigns. - **Outdoor Advertising:** Using inflatable logos in outdoor advertising offers disruptive innovation opportunities for capturing consumer attention in new and unique ways. ### Who This Affects Most - **Sports Apparel:** Incorporating inflatable logo campaigns in the sports apparel industry can create disruptive innovation opportunities to enhance brand visibility and engagement. - **Event Management:** Applying inflatable logo campaigns in event management presents disruptive innovation opportunities for creating memorable and interactive brand experiences at events. - **Advertising and Marketing Agencies:** Embracing inflatable logo campaigns can bring disruptive innovation opportunities for advertising and marketing agencies to push the boundaries of traditional branding methods. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Giant Custom Inflatables](https://www.trendhunter.com/trends/giant-inflatables.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)