# Hollywood-Inspired Kicks Kick Off the Nba All-Star Weekend With the Nike East LA Sneakers By Matt Ho | Published 2011-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-east-la-sneakers References: [highsnobiety](http://www.highsnobiety.com/news/2011/02/10/nike-east-la-pack/) & [nike](http://www.nike.com/nikeos/p/nike/en_US/) Los Angeles will be hosting the [NBA All-Star Weekend](https://www.trendhunter.com/trends/nba-x-crocs-classic-clog-allstar) and they're celebrating in style with the [Nike](https://www.trendhunter.com/trends/foot-locker-takeover) East LA Sneaker Pack. As the name suggests, the Nike East LA Sneaker Packs are influenced by East LA. The shoes have a blue theme (there's a silver shoe, but blue is still dominant) with a [glittery look](https://www.trendhunter.com/trends/air-max-plus-moonlight). The sneaker's designs pays homage to Latino culture that's dominant within that area of the city. They've got style, sparkles and even a bit of class to them. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Latino-influenced Sneakers:** Combining cultural inspiration with fashion elements offers opportunities for creating unique and personalized products that cater to the diverse and global market. - **Regional-themed Footwear:** Localizing product designs by drawing inspiration from regional cultures and traditions can create a sense of connection and exclusivity that resonates with consumers looking for unique products. - **Glitter-infused Athletic Shoes:** Incorporating unconventional materials into sportswear can offer a unique and eye-catching aesthetic that appeals to consumers looking for bold statement pieces in their active wear. ### Sectors Adopting This - **Fashion:** Collaborating with regional artists and designers to create cultural-themed clothing and accessories can provide exclusive and personalized products that resonate with consumers. - **Athletic Footwear:** Incorporating unconventional materials and designs into athletic footwear can provide consumers with unique and distinctive options that stand out in a crowded market. - **Sports Marketing:** Partnering with cultural influencers and local organizations can provide opportunities for brands to build relationships with diverse communities and create meaningful connections with consumers. ## Related on Trend Hunter - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [Las Vegas-Inspired Sneakers](https://www.trendhunter.com/trends/low-las-vegas.md) - [LA-Themed Premium Game Jerseys](https://www.trendhunter.com/trends/allstar-game-jersey.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Star Motif Performance Footwear](https://www.trendhunter.com/trends/allstar-20.md) - [Athlete-Honoring Lifestyle Footwear](https://www.trendhunter.com/trends/linen-edition.md) - [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md)