# World Cup Pumpin' Kicks The Nike Dunk Hi World Cup Gets You Stoked for Soccer's Big Game By Robyn Currie | Published 2010-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-dunk-hi-world-cup References: [freshnessmag](http://www.freshnessmag.com/2010/03/17/nike-dunk-hi-ac-world-cup-2010-collection-available-now/) & [nike](http://www.nike.com) When I first encountered the mass hysteria that the [soccer World Cup](https://www.trendhunter.com/trends/blue-void) causes everywhere but in North America, I was amazed. And that is the reason I am not surprised by the release of the [Nike](https://www.trendhunter.com/trends/dunk-olympic-safari) Dunk Hi World Cup shoes. This offering features the Nike's classic Dunk Hi, but it is outfitted with a series of [colorways that honor the countries](https://www.trendhunter.com/trends/h-street-tf) participating in the World Cup. Sure, there are not as many shoes as there are countries, but the Nike Dunk Hi World Cup shoes do their job honoring the game. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Colorful Footwear:** Disruptive innovation opportunity: Creating customizable footwear options based on themes or events to appeal to individual preferences and celebrate special occasions. - **Limited Edition Collections:** Disruptive innovation opportunity: Collaborating with different brands or designers to create exclusive and limited edition collections that generate excitement and demand among consumers. - **Sports Fashion Crossover:** Disruptive innovation opportunity: Combining the worlds of sports and fashion by creating stylish and functional footwear that appeals to both athletes and fashion enthusiasts. ### Who This Affects Most - **Footwear:** Disruptive innovation opportunity: Developing advanced materials or manufacturing techniques to create more sustainable and comfortable footwear options. - **Sports Apparel:** Disruptive innovation opportunity: Integrating smart textile technology into sports apparel to enhance performance and provide personalized experiences for athletes. - **Sports Marketing:** Disruptive innovation opportunity: Utilizing augmented reality (AR) or virtual reality (VR) technologies to create immersive and interactive marketing campaigns that engage consumers and promote sports products. ## Related on Trend Hunter - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md) - [Festive Crackled Low-Cut Sneakers](https://www.trendhunter.com/trends/dunk-low-halloween-1.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Textural Suede Colorblocked Sneakers](https://www.trendhunter.com/trends/dunk-low-panda-1.md) - [Retro Low-Cut Skate Sneakers](https://www.trendhunter.com/trends/love-and-peace.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md)