# Intense Cricket Showdowns The Nike Cricket Yards Ad Celebrates the Sport in an Epic Fashion By Matt Ho | Published 2011-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-cricket-yards References: [hypebeast](http://hypebeast.com/2011/04/nike-cricket-yards-commercial/) & [youtube](http://www.youtube.com/user/nikeindia) I know cricket is probably the last thing anyone would imagine as cool, but this [Nike](https://www.trendhunter.com/trends/scary-good-campaign) Cricket Yards commercial may just change your mind. In a truly [intense sports ad](https://www.trendhunter.com/trends/adidas-you-got-this) fashion, the Nike Cricket Yards commercial shows just how epic the sport can be. The clip takes the audience through various individuals in absolute competitive mode as they throw and swing to the best of their ability all for the glory of winning. The music and the fast-paced shooting makes this entire ad that much more enjoyable and captivating. The video demonstrates that cricket is an activity that many are passionate about in India. Hopefully, the wonderfully shot Nike Cricket Yards commercial will change some viewers' minds about the sport. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Intense Sports Ads:** Opportunity for businesses to create captivating and fast-paced advertisements that showcase the intensity and excitement of different sports. - **Rebranding Niche Sports:** Opportunity for businesses to rebrand niche sports, like cricket, in a cool and appealing way to attract new audiences. - **Passion for Niche Sports:** Opportunity for businesses to tap into the passionate fan base of niche sports, like cricket, and create products, events, or experiences that cater to their interests. ### Sectors Adopting This - **Sportswear:** Opportunity for sportswear companies to develop cricket-specific clothing and accessories that align with the intensity and excitement portrayed in the Nike Cricket Yards commercial. - **Sports Marketing:** Opportunity for sports marketing agencies to create innovative and engaging campaigns that bring niche sports, like cricket, into the mainstream and attract new audiences. - **Sports Events and Experiences:** Opportunity for event organizers and experience providers to curate unique and thrilling cricket events that capture the passion and intensity showcased in the Nike Cricket Yards commercial. ## Related on Trend Hunter - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md)