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# Gender Equality-Advocating Collections
These Nike Collections Celebrate Gender Equality

By Ian Andrew Panganiban | Published 2013-06-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-collections
References: [newnownext](http://www.newnownext.com/nike-betrue-sneakers-lgbt-pride/06/2013/) & [store.nike](http://store.nike.com/us/en_us/pw/betrue-collection/cfp)

As part of [Nike's](https://www.trendhunter.com/trends/feng-chen-wang-2) ongoing LGBT campaign, the company has just released a new set of Nike collections dedicated to ending LGBT discrimination in sports.

June is Pride month and companies are eager when it comes to celebrating this festival of universality. As a way to celebrate Pride month, Nike will be offering the #BeTrue collection series -- a corporate way of celebrating and supporting the LGBT community.

The #BeTrue collection includes Nike sneakers, sandals and several types of shirts, all of which features a rainbow motif in unison with the rainbow color scheme of Pride. Some of the profits garnered from the sales will be donated to [LGBT Sports Coalition](https://www.trendhunter.com/trends/popcorn-shed-pride-month), which helps support ending discrimination in sports.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 36% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Pride Month Celebrations:** Opportunity to develop collections and campaigns that support and celebrate the LGBT community during Pride month.
- **Advocacy Through Fashion:** Disruptive innovation opportunity to create clothing and accessories that promote social causes and raise awareness.
- **Corporate Social Responsibility:** Increasing focus on brands' commitments to social issues and support for marginalized communities.

### Industries Being Reshaped

- **Sportswear:** Sportswear brands can create collections that support and celebrate the LGBT community, tapping into the market demand for inclusive and socially conscious products.
- **Fashion Retail:** Fashion retailers can collaborate with social advocacy organizations to create limited-edition collections that raise funds and awareness for social causes.
- **Non-profit Organizations:** Non-profit organizations working for gender equality and LGBTQ+ rights can collaborate with fashion brands to create fundraising collections and spread awareness of their cause.

## Related on Trend Hunter

- [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md)
- [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md)
- [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md)
- [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md)
- [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md)
- [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md)
- [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md)
- [Prideful Wrestling Gear Lines](https://www.trendhunter.com/trends/tna-wrestling.md)
- [Uplifting Team-Backed Collections](https://www.trendhunter.com/trends/miami-heat.md)