# Midnight Extreme Sports Ads The Nike Chosen: Just Do It Commercial Will Amp You Up By Matt Ho | Published 2011-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-chosen-just-do-it References: [highsnobiety](http://www.highsnobiety.com/news/2011/06/03/video-nike-chosen-just-do-it/) & [youtube](http://www.youtube.com/user/nike) I love it when watching a commercial like the [Nike](https://www.trendhunter.com/trends/why-do-it) Chosen: Just Do It gets you extremely amped up. As if the Nike Free ad wasn't epic enough, Nike Chosen: Just Do It kicks it up more than just a couple notches. Through this clip, the audience sees athletes in extreme sports showing off what they do best. Whether it's skateboarding, surfing or snowboarding, each successive clip features guys pulling out every trick they have in their arsenal. What really makes the commercial even better is the fact that everything is shot at night, which ups the style factor even more. Some of the faces you may recognize include Paul Rodriguez and Julian Wilson. The next time you're feeling too lazy to exercise, just watch the clip and you'll be given a reason to work off that weight. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Nighttime Extreme Sports:** Companies can capitalize on the popularity of nighttime extreme sports by creating specialized equipment or sponsoring athletes in these sports. - **Hyper-stylized Advertising:** Companies can create advertising campaigns with a focus on style and high production values to capture audiences' attention and create a lasting impact. - **Athlete-created Content:** Companies can collaborate with athletes to create highly engaging content that showcases their skills and inspires audiences to take up similar activities. ### Who This Affects Most - **Sports Equipment:** Sports equipment manufacturers can develop specialized equipment tailored to nighttime extreme sports to meet the growing demand for this type of equipment. - **Advertising:** Advertisers can create hyper-stylized content that captures audiences' attention by incorporating exciting visuals, music, and athletes. - **Content Creation:** Content creators can collaborate with athletes and sporting brands to produce engaging and inspiring content that promotes the sport and inspires audiences to participate. ## Related on Trend Hunter - [Empowered Athlete Campaigns](https://www.trendhunter.com/trends/why-do-it.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md)