# Branded Athlete Fidget Tools The Conceptual Nike Breathe by Varun Anand Alleviates Anxiety By Michael Hemsworth | Published 2021-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-breathe References: [yankodesign](https://www.yankodesign.com/2021/08/13/this-nike-inspired-fidget-tool-massager-is-a-stress-relief-edc-for-pro-footballers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) It's common for football players to feel stressed our anxious before taking the field for a game, so the conceptual [Nike](https://www.trendhunter.com/trends/Mind-001-And-002) Breathe fidget tool is designed to help alleviate these feelings in a simple way. The device acts as a handheld tool that players can interact with pre-game and post-game to help them focus their attention or unwind after doing their best. The oval-shaped tool is comfortable enough to be held in the hand for extended periods to provide relief, while the built-in hand strap will keep it nearby. The conceptual Nike Breathe fidget tool is the design work of Varun Anand and features an interior compartment that can be used to store peppermint gum to further [alleviate anxiousness](https://www.trendhunter.com/trends/manage-stress). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Athlete Fidget Tools:** Creating fidget tools designed specifically for athletes is a growing trend that can provide a unique, branded solution to alleviate anxiety and increase focus. - **Anxiety-relieving Tools:** With mental health awareness on the rise, there is a trend towards designing tools that specifically target anxiety relief for athletes and non-athletes alike. - **Branded Wellness Solutions:** Creating branded products that go beyond apparel and gear to promote mental wellness can provide a unique opportunity for companies to differentiate themselves in a crowded market. ### Sectors Adopting This - **Athletic Apparel and Gear:** Creating branded fidget tools can provide a unique opportunity for athletic apparel and gear companies to promote mental wellness and provide value beyond their products. - **Mental Health and Wellness:** As mental health and wellness continue to grow in importance, there is an opportunity to create new products and services that promote relaxation and ease anxiety. - **Sports Technology:** Creating innovative sports technology that addresses mental wellness can provide a unique selling point for companies looking to stand out in a crowded market. ## Related on Trend Hunter - [Stress-Reducing Breathing Balls](https://www.trendhunter.com/trends/breathing-ball.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Malleable Stress Relief Mouses](https://www.trendhunter.com/trends/vent-wireless-mouse.md) - [Anxiety-Targeted Fidget Spinning Rings](https://www.trendhunter.com/trends/spinner-ring.md) - [Sensory Stimulation Strips](https://www.trendhunter.com/trends/calm-strips.md) - [Industrial Fidget-Friendly Rings](https://www.trendhunter.com/trends/titanium-mechanical-ring.md) - [Titanium Button-Like Fidget Toys](https://www.trendhunter.com/trends/slider-30.md) - [Stylish Four-in-One Fidget Toys](https://www.trendhunter.com/trends/infini-fidget-toy.md) - [Calming Haptic Tokens](https://www.trendhunter.com/trends/touchpoint-solution.md)