# Low-Profile QSR Sneaker Designs Nike Book 2 McDonald’s Sneakers are Limited-Edition By Michael Hemsworth | Published 2026-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-book-2-mcdonalds References: [qsrmagazine](https://www.qsrmagazine.com/news/mcdonalds-and-nbas-devin-booker-launch-limited-edition-nike-sneaker/) & [mcdonalds](https://www.mcdonalds.com/)  The [Nike](https://www.trendhunter.com/trends/chevy-edition) Book 2 McDonald’s sneakers have been designed by Devin Booker as a footwear style that pays homage to the athlete's career thus far, while also making a nod to the [QSR](https://www.trendhunter.com/trends/mcdonalds-up-your-dunk-game-playbook) brand. The footwear features a low-profile design that takes inspiration from the McDonald's location in Sedona that boasts the brand's signature Golden Arches in a turquoise blue hue. The footwear with its vibrant blue accents and white background give it an instantly recognizable design that will only be available for fans to get their hands on through the Nike Book 2 McDonald’s Friends & Family sweepstakes in the McDonald's app. Booker himself spoke on the Nike Book 2 McDonald’s sneakers saying, "McDonald’s has been part of my story long before the league – from being a McDonald’s All American alum to giving back through [Ronald McDonald House](https://www.trendhunter.com/trends/moments-that-count), my roots with the brand run deep. My sneakers have always been about honoring the places in Arizona that have shaped me over the years and the Nike Book 2 McDonald’s take inspiration from a place I return to every offseason.” Image Credit: McDonald’s ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 62% | Activity: 60% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Brand Co-design:** Co-branded sneaker collaborations between athletes and non-endemic brands create new pressure points for narrative-driven, collectible consumer products. - **Low-profile Heritage Footwear:** Low-profile designs that reference local landmarks and personal histories open possibilities for subtle luxury releases anchored in provenance and nostalgia. - **App-gated Limited Drops:** Exclusive product releases distributed through brand apps transform loyalty platforms into primary retail channels with built-in scarcity dynamics. ### Where This Applies - **Footwear-retail:** Retailers face disruption from hyper-limited, story-rich sneaker drops that compress product lifecycles and elevate resale-driven demand. - **Quick-service-restaurants:** QSR brands are extending their influence into fashion and collectibles, turning dining relationships into cross-category cultural currency. - **Sportswear-licensing:** Licensing arrangements between athletes and global brands are evolving toward time-bound, narrative-led merchandise that captures premium engagement and secondary-market value. ## Related on Trend Hunter - [Black Denim-Adorned Sneakers](https://www.trendhunter.com/trends/black-label-1.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Slingback-Heel Zipped Sneaker Designs](https://www.trendhunter.com/trends/air-max-craze-1.md) - [Contrast Tonal Basketball Shoes](https://www.trendhunter.com/trends/ja-2-2.md) - [Collaborative QSR Sneaker Styles](https://www.trendhunter.com/trends/white-castle-x-heelys-sneakers.md) - [Athlete-Honoring Basketball Sneakers](https://www.trendhunter.com/trends/ja-2.md) - [Tactical Camo-Tinged Sneakers](https://www.trendhunter.com/trends/book-1-sneaker.md) - [Athlete-Collaborative Low-Cut Shoes](https://www.trendhunter.com/trends/chevy-edition.md) - [Woven Game Jackets](https://www.trendhunter.com/trends/Devin-Booker-and-Nike.md)