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# Pride-Celebrating Sports Brand Bikes
The New Nike Bike Will Be Offered for a Limited Time

By Mishal Omar | Published 2017-06-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-bike
References: [highsnobiety](http://www.highsnobiety.com/2017/06/05/nike-be-true-bikes/)

The new Nike Bike is part of the sportswear giant's 'BETRUE' collection that celebrates the [LGBTQ](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection)+ community in honor of Pride month.

Nike recently launched sneakers and clothing in honor of Pride month, and it is also doing the same for its bikes.The brand's [Pride collections of recent years](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection) have all featured the LGBTQ+ community's rainbow symbol, and this particular product is no different. The BETRUE Nike Bike is gray or white in in color, with a white or black basket that features the 'BETRUE' logo, as well as a rainbow-colored Nike [Swoosh](https://www.trendhunter.com/trends/air-max-dn-sneaker).

These limited-edition bikes will be ridden during Portland's Pride Parade later this month, and help to celebrate and support the LGBTQ+ community and how far it has come in North America.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 79% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Pride-celebrating Sportswear Collections:** Nike's 'BETRUE' collection highlights the opportunity for brands to create limited-edition products that celebrate and support the LGBTQ+ community during Pride month.
- **Branded Limited-edition Bikes:** The introduction of the BETRUE Nike Bike showcases the potential for brands to collaborate with bicycle manufacturers to create exclusive, branded bikes that align with special events or causes.
- **Inclusivity in Marketing:** Nike's Pride-themed products demonstrate the importance for companies to showcase inclusivity in their marketing campaigns, attracting and engaging with diverse consumer audiences.

### Sectors Adopting This

- **Sportswear:** The sportswear industry can explore opportunities to create Pride-themed collections that cater to the LGBTQ+ community during Pride month and beyond.
- **Bicycle Manufacturing:** Collaboration between brands and bicycle manufacturers can create a niche market for limited-edition, branded bikes tied to special events or causes, such as Pride month.
- **Marketing and Advertising:** Companies can embrace inclusivity in their marketing strategies to appeal to a wide range of consumers and create brand loyalty among diverse audiences.

## Related on Trend Hunter

- [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md)
- [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md)
- [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md)
- [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md)
- [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md)
- [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md)
- [Prideful Wrestling Gear Lines](https://www.trendhunter.com/trends/tna-wrestling.md)
- [Pride Month Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-pride-limited-edition-collection.md)
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